Etam, how I discovered this French lingerie brand through LinkedIn but purchased items because of their stance on sustainability
I looking at my LinkedIn newsfeed while visiting family in Miami and discovered Etam. It is a French lingerie store that opened their first US location in Miami (Florida) a few days after I arrived. Intrigued, I braved the insane Miami traffic across my hometown to visit Dadeland Mall where this store was located. I went into this store out of curiosity but actually purchased items because of their stance with sustainability. I share my takeaways in a video below and pictures with details (at the very bottom).
Here are stats that show the importance of moving toward sustainable goals:
70% of consumers said they would pay more for brands that are environmentally responsible. (IBM)
Millennials are twice as likely as baby boomers to change habits to reduce their environmental impact. (NielsenIQ)