• Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses 1st Edition

    My most addictive read this year!

    I originally bought myself this book as a birthday gift to myself! But I couldn’t read this book before going to sleep because it really excited me with the case studies and examples, especially with the end of chapter summary…

  • marketing for 2023

    Because you want to step up your Marketing for 2023

    Simply Put: I teach business owners one on one how to use Social Media (Facebook Business Page, Instagram, even LinkedIn) with effective solutions and offer workshops/presentations to groups about Social Media Marketing so they spend less time struggling with learning these…

  • 3 Social Media Public Workshops for late 2022

    Thank you for your interest in the Social Media Workshops Training. Below are instructions for registering and paying for these workshops held in Downtown Johnson City!  To register and pay online with a credit card: • Go to: http://training.northeaststate.edu/ • Click: Social…

  • Panel from Spark Women - Intentional Connections Learning together how to make a lasting impact with intentional connections made in the past and hope to make in the future.

    My secret sauce for building my business with young children.

    Intention. My secret sauce to building my business as a mom with young children. Watch video below or click here: https://www.instagram.com/reel/CjWW1ThAbuQ/?utm_source=ig_web_copy_link This picture from a panel called Spark Women – Intentional Connections” Learning together how to make a lasting impact…

  • Marketing your business in this 2022 recession

    Marketing your business in this 2022 recession

    I recently spoke to a local audience about this topic and I referenced an article from the US Chamber called “How to Market Your Business During a Recession” and here is a list of things to focus on according to them:…

  • How to stand out in your marketing in a recession & Strategies to Market Your Biz Locally

    Upcoming workshops: Marketing in a Recession & Marketing your Business Locally

    Next WEDNESDAY: My two presentations on Sept 14th! 10:15 – 11:15How to stand out in your marketing in a recession.11:15 – 12:15Strategies to Market Your Biz LocallyRegister here: https://clients.virginiasbdc.org/workshop.aspx?ekey=150420007&fbclid=IwAR2e4SLfcvCuBQ56MMWl2qw6_lET1Nhrd8vwJ4lVs7PKLl_jY4JQqfNxizc

  • Interview Recap from Brian W Piper

    Recap from what I learned from Brian W Piper

    Brian W Piper is a dad of 6! But his LinkedIn profile shows he is the “Director of Content Strategy and Assessment at University of Rochester || Speaker || Consultant on Data Analytics, Content Strategy, SEO, Web3, and NFTs ||…

  • you might want to read this to learn more about marketing your college or university to students and their parents

    Higher Ed Marketers, you might want to read this

    When you drive by the Tri-Cities, TN/VA area you see two things everywhere: hospitals and colleges/universities. There is a population of about 500,000 people here but roughly about 25,000 of these individuals are students in local colleges and universities. Last…