VALENTINA'S STORY
About Valentina Escobar-Gonzalez
She started teaching people to use the internet as a teenager. She never stopped.
Valentina Escobar-Gonzalez, MBA, founded Beyond Engagement in January 2012 — and hasn’t slowed down since. What started as a passion for helping small businesses connect with their customers online has grown into 14 years of strategy, speaking, and hands-on consulting with hundreds of professionals across the country.
Her marketing journey began two decades ago in Miami, where she taught seniors how to use email, browse the internet, and chat online. That instinct — meeting people where they are and helping them communicate with confidence — still drives everything she does today.
She is a social media strategist, keynote speaker, published author, and marketing educator. She works with business owners, coaches, and professionals who are visible but not converting — and she helps them fix that, without outsourcing their voice or chasing trends.
Published Author
Speaking on AI & Social Media
Valentina's Approach
Strategy, not management.
In March 2021, Valentina made a deliberate decision: she stopped managing social media platforms for clients and shifted entirely to strategy, consulting, and education.
Why? Because she’d seen the pattern too many times. A business owner outsources their social media, their voice disappears, their audience disconnects, and nothing converts. The moment the contract ends, they’re back to square one.
Valentina’s approach is different. She teaches you the strategy. You keep the skills long after your work together ends. That’s not just more effective — it scales better.
On stage
From Miami to Nashville to Chemnitz, Germany.
Valentina speaks at conferences, universities, corporate trainings, and professional associations on social media strategy, AI tools, and building an authentic online presence that converts.
Selected highlights:
- Presenter, America's SBDC National Conference, Instagram Bootcamp — Nashville's Gaylord Convention Center
- Speaker, NAWBO Lehigh Valley
- Guest lecturer, marketing students in Chemnitz, Germany
- Featured speaker, Lehigh Valley Chamber events
- Panelist, Various Events
Recognition
Awards, features, and a few things worth mentioning.
Awards
- 40 Under Forty recipient, Tri-Cities region
- Rising Star Award, America's SBDC
- Named one of 70 Rising Social Media Stars (BusinessesGrow.com)
Media Features
- Marketing Agency Show podcast
- Marketing Smarts Podcast: Big Heart, Small Budget
- Speaking Your Brand Podcast: Hosting Local Workshops
- The Business Journal of the Tri-Cities
- Co-author, The Most Amazing Marketing Book Ever — Mark Schaefer & Friends
Beyond the Bio
A few things you won't find on her LinkedIn.
Valentina was raised in Miami with Nicaraguan heritage and Cuban-American in-laws. She majored in Animal Sciences and Horse Business at the University of Florida — yes, really — and is a proud Florida Gators fan.
She’s a mother to two girls under 12, a former Dancing with the Tri-Cities Stars contestant (she raised money for Jeremiah School), and an assistant coach for Girls on the Run. She’s also served on the board of Second Harvest Food Bank of Northeast Tennessee and as PR Chair of the Tri-Cities Rotary Club.
She recently relocated to the Lehigh Valley in Pennsylvania, where she’s been building community and business connections with the same energy she’s brought everywhere she’s lived.
Ready to work together?
Valentina works with a select number of clients each month. The best place to start is a free clarity call.