What I told a pair of baby boomers moving to this side of the country and launching a new venture
I was in the middle of celebrating my wedding anniversary dinner. I hadn’t been to my favorite restaurant in over two years. While enjoying a delicious meal, I starting talking with a couple in the table next to us who…
Featured in Knoxville Voyager
Read the entire interview here: https://knoxvillevoyager.com/interview/meet-valentina-escobar-gonzalez-mba-of-beyond-engagement/
What Veterans need to do to Market their business
I love helping our Veterans. I was invited to speak to a local Veteran luncheon about social media. Here is why we need to help our Veterans: Veterans make up around 7% of population. 6.1% of all firms in US…
Yikes! 15 minutes to speak about Social Media and here’s what I said!
I was approached to speak for 15 minutes to a LIVE audience about Social Media at the Kingsport Chamber of Commerce! This audience who I didn’t know who it was until I arrived included professionals in the finance, medical, and…
Best gifts for Business Women, Speakers, Authors during the 2021 Holiday Season
I am being bold when I say “best” because I firmly believe in these products so much that I have side hustles selling these products or being a part of team. Business Women (small business owner): Need to shine? Want…
Why being a dancer made me a better marketer
One of my goals when I living in the Johnson City, TN area was being selected a (nonprofessional) dancer for the local fundraising event, Dancing with the Tri-Cities Stars. It’s a fundraiser for Jeremiah School, “a therapeutic day school for…
Minority Certified Business for State of Tennessee
I called my mom as soon as I found out that I’ve been approved for Minority Business Enterprise (for the State of TN) and I thanked her for always talking to me in Spanish growing up. My upbringing in Miami,…
Holidays 2021: Don’t forget about Gen Z and In-Store Shoppers
“Generation Z will soon become the most pivotal generation to the future of retail, and many will have huge spending power by 2026. To capture a piece of this growing cohort, retailers and brands need to start establishing relationships with…
Key takeaways to promote YOUR Small Business in the 2021 Holiday Season
More than half of shoppers (51%) plan to start their shopping before Halloween in 2021 – that breaks down to 13% who said they would start as early as August, 27% who said they’d start before the end of September…
Why LinkedIn should be your BFF for your business and tips to be effective!
There are 722 million LinkedIn Members (in the US). LinkedIn is the most trusted social network in the U.S. 73% of social media users at least somewhat agree that LinkedIn protects their privacy and data. Compare that to just 53% for Facebook. SEO: How…
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