Why being a dancer made me a better marketer
One of my goals when I living in the Johnson City, TN area was being selected a (nonprofessional) dancer for the local fundraising event, Dancing with the Tri-Cities Stars. It’s a fundraiser for Jeremiah School, “a therapeutic day school for…
Minority Certified Business for State of Tennessee
I called my mom as soon as I found out that I’ve been approved for Minority Business Enterprise (for the State of TN) and I thanked her for always talking to me in Spanish growing up. My upbringing in Miami,…
Holidays 2021: Don’t forget about Gen Z and In-Store Shoppers
“Generation Z will soon become the most pivotal generation to the future of retail, and many will have huge spending power by 2026. To capture a piece of this growing cohort, retailers and brands need to start establishing relationships with…
Key takeaways to promote YOUR Small Business in the 2021 Holiday Season
More than half of shoppers (51%) plan to start their shopping before Halloween in 2021 – that breaks down to 13% who said they would start as early as August, 27% who said they’d start before the end of September…
Why LinkedIn should be your BFF for your business and tips to be effective!
There are 722 million LinkedIn Members (in the US). LinkedIn is the most trusted social network in the U.S. 73% of social media users at least somewhat agree that LinkedIn protects their privacy and data. Compare that to just 53% for Facebook. SEO: How…
Holiday Edition 2021 Social Media Webinar – coming soon
September is like the new year. I just heard that recently from two business owners. It sets the tone for 2022 and since we’re now in Q4, it pushes us to end 2021 strong. Details behind Webinar Because the holidays…
The ROI of Social Media? This moment with Julie Ball from Sparkle Hustle Grow
“Whats the ROI of Social Media, Valentina?” I have been asked that so many times in my past nine years in business. My answer: This moment with Julie Ball, founder of Sparkle Hustle Grow (SHG) , a box subscription for…
Social Media Webinars for Q4 in 2021
Upcoming Webinars, feel free to join me! Social Media Holiday Edition Thursday, September 23 at 12pm ET: Social Media Holiday Edition – Because the holidays are quickly approaching we’ve thought you’ll benefit from a Holiday themed Social Media Workshop. Discover tips,…
Branding and SEO Tools: Why Adding these skill sets matter
I had a big goal over the summer of 2021, a pretty ambitious one: it was to add more knowledge to my marketing consultancy business in branding and SEO. True story: I hardly go on vacation but when I do,…
No more swipe up for Instagram Users, now use the sticker to send fans to your link
This is huge! You used have to have 10k followers in your Instagram audience to swipe up, now you can just use the sticker on Instagram when you open Stories! I used to by pass this step without having the…
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