It’s That Time Again: Get Holiday-Ready with Heart-Led Marketing Support (2025 Edition)
From my new home base in Allentown, PA Let’s be real—if you’ve walked into a big box store lately, you know the mega-retailers are already rolling out their holiday displays before we’ve even zipped up those fresh backpacks for…
Featured in the Biz Help For You Podcast
Don’t chase the algorithm. Instead, post with purpose. Evergreen content + trending topics = engagement gold. Confused by Instagram? Wondering what to post that actually drives results? In this episode, Valentina Escobar-Gonzalez, award-winning social media strategist, shares simple…
The Uprising 2025 – Recap
I wish I could just ask ChatGPT to write up a summary of the incredible experience of my 4th Uprising Marketing Retreat by Mark Schaefer — but it wasn’t there, it does NOT have an opinion or…
The Digital Shift: How to Stay Relevant & Thrive in a Changing Market
In today’s fast-changing world, businesses must constantly innovate to stay ahead. I shared valuable insights on leveraging digital tools, adapting to change, and future-proofing businesses for success in this video below. If you would like to see…
How to Stand Out with AI using Storytelling
What is your storytelling “gumbo” that is going to help out stand out when everyone else is using AI? I participated in a panel discussion and shared what I thought about that for my local chapter of…
How to Get Your Team LinkedIn-Ready (Even if They’re Not on Social Media Yet)
I was visiting a new networking group and I ran into a past client. I’m glad I did because she told me she needed me to train her new marketing employee (a Gen Z’er) who is rocking…
Recession-Proof Your Business in 2025: Smarter Strategies with AI
I spoke to a local audience about how to market your business during uncertain economic times back in 2022 and blogged about it here (before ChatGPT existed). Discloser: I asked AI to update my blog article relevant to…
Sow Grow & Show – 2025 Virtual Marketing Series
You can boost sales and customer engagement this season! Attend any of these free, virtual workshops with local marketing experts, highlighting tips for food- and farm-based businesses based in northeast Tennessee. If you sell directly to the…
Featured in Strategy Talks podcast Dorien Morin-van Dam – Personal Brand.
How do you: Engage, Inspire, Thrive: Mastering Personal Branding for Success? You are in luck. I unpack this below in this podcast with Dorien Morin-van Dam. Remember when I attended that huge marketing conference in Boston? I…
Lead Instructor for the TikTok SOAR Veteran-Owned Accelerator Program with the Association of Women’s Business Centers (AWBC)
Boom, I just wrapped up an amazing experience as an instructor for the TikTok SOAR Veteran-Owned Accelerator Program with the Association of Women’s Business Centers (AWBC)—and wow, what a ride! For five weeks, I had the privilege of helping nine veteran-owned TikTok…
