Why you need to use your heart in videos
Thanks for tagging along with me these past few weeks as I shared my favorite sessions from a sold out marketing conference in Boston that I attended. Whenever I see heart in the title of a session,…
Creating content that is valuable to your audiences
Thanks for joining me as I shared my favorite sessions from a sold out marketing conference in Boston that I attended. Today I want to recap this session: How to Create Incredibly Valuable and Truly Original B2B…
My 2024 Year in Review from LinkedIn
Here’s my 2024 LinkedIn Rewind, by Coauthor: 2024 taught me that authenticity isn’t just about social media strategy – it’s about having the courage to evolve while staying true to your core mission. After 12+ years working…
Writing to have audiences act
I’m going through replays of one of the largest marketing conferences that I attended in-person in Boston. I wrote about it here and if you missed my last blog on checking on competitors and their/your own content,…
Why I visit customers at their businesses
Small Data: discover clues about customer Back in 2016 I read the book: Small Data: The Tiny Clues That Uncover Huge Trend by Martin Lindstrom and it was transformational. Lindstrom would spend 300 days out of the…
What I learned about AI after completing a 9 week course on AI Content Creation
Daunting but resourceful. I completed a 9 week program from MarketingProfs about Content Creation for AI. Here are my favorite slides (one from each) from most of the presenters that would be beneficial for my small business…
Game changer: 2nd edition of Everybody Writes
I admit, I might have not been ready for the first edition of Everybody Writes by Ann Handley back in 2014. I read it and don’t remember much. Maybe because I had an almost two year old…
How to Market your Sustainability Efforts to Younger Generations
One of the most impactful field trips that I had as a kid growing up in sunny Miami (Florida) was when I planted a “tree.” It was located on the campus of Florida International University and organizers…
Takeaways from attending a Holiday AI Art Party
ChatGPT is the talk of the week and worth reading this mind blowing blog post about the possibilities, I wanted to take a break about AI for content and talk about AI for image generation instead. Here…
Because I couldn’t stop talking about these with others
I have been referencing these resources over the last week with clients and friends. I thought I should quickly write up an email and send to you (because I appreciate you taking the time to read this) before the…
