Why I visit customers at their businesses
Small Data: discover clues about customer Back in 2016 I read the book: Small Data: The Tiny Clues That Uncover Huge Trend by Martin Lindstrom and it was transformational. Lindstrom would spend 300 days out of the…
What I learned about AI after completing a 9 week course on AI Content Creation
Daunting but resourceful. I completed a 9 week program from MarketingProfs about Content Creation for AI. Here are my favorite slides (one from each) from most of the presenters that would be beneficial for my small business…
Game changer: 2nd edition of Everybody Writes
I admit, I might have not been ready for the first edition of Everybody Writes by Ann Handley back in 2014. I read it and don’t remember much. Maybe because I had an almost two year old…
How to Market your Sustainability Efforts to Younger Generations
One of the most impactful field trips that I had as a kid growing up in sunny Miami (Florida) was when I planted a “tree.” It was located on the campus of Florida International University and organizers…
Takeaways from attending a Holiday AI Art Party
ChatGPT is the talk of the week and worth reading this mind blowing blog post about the possibilities, I wanted to take a break about AI for content and talk about AI for image generation instead. Here…
Because I couldn’t stop talking about these with others
I have been referencing these resources over the last week with clients and friends. I thought I should quickly write up an email and send to you (because I appreciate you taking the time to read this) before the…
3 C’s in Social Media – Community, Customer Service, & Consistency
I had the pleasure of speaking to a local mastermind/business networking group for 10 minutes! I quickly dove into my top recommendations for this year which includes: community, customer service, and being consistent. “…over 53% of the world’s…
Is there Tangible ROI for being active on Social Media for Young Professionals?
Social media is networking on steroids and today I’m going to show you why. With just one month’s notice, I had to re-set my career and move from Tampa to Tennessee. I was also finishing my MBA…
Valentina’s Tips for a Useful and Strong Social Media Strategy
Are you and/or your staff up to speed on Social Media? Yes. Next question, do you have a solid strategy in place for your posts? Here are a few suggestions to keep in mind to have a consistent social…
Featured in Superwoman Smarts Podcast discussing Social Media Engagement Versus Followers
Listen below or follow the link under image to hear more: From Superwoman Smarts Podcast: “Engagement is not just about Likes or Followers. What’s the point of having thousands upon thousands of Likes who don’t really care…
