Writing to have audiences act
Writing to have audiences act
I'm going through replays of one of the largest marketing conferences that I attended in-person in Boston. I wrote about it here and if you missed my last blog on…
Why I visit customers at their businesses
Why I visit customers at their businesses
Small Data: discover clues about customer Back in 2016 I read the book: Small Data: The Tiny Clues That Uncover Huge Trend by Martin Lindstrom and it was transformational. Lindstrom…
What I learned about AI after completing a 9 week course on AI Content Creation
What I learned about AI after completing a 9 week course on AI Content Creation
Daunting but resourceful. I completed a 9 week program from MarketingProfs about Content Creation for AI. Here are my favorite slides (one from each) from most of the presenters that…
Game changer: 2nd edition of Everybody Writes
Game changer: 2nd edition of Everybody Writes
I admit, I might have not been ready for the first edition of Everybody Writes by Ann Handley back in 2014. I read it and don't remember much. Maybe because…
How to Market your Sustainability Efforts to Younger Generations
How to Market your Sustainability Efforts to Younger Generations
One of the most impactful field trips that I had as a kid growing up in sunny Miami (Florida) was when I planted a "tree." It was located on the…
Takeaways from attending a Holiday AI Art Party
Takeaways from attending a Holiday AI Art Party
ChatGPT is the talk of the week and worth reading this mind blowing blog post about the possibilities, I wanted to take a break about AI for content and talk…
Because I couldn’t stop talking about these with others
Because I couldn't stop talking about these with others
I have been referencing these resources over the last week with clients and friends. I thought I should quickly write up an email and send to you (because I appreciate you taking…