3 C’s in Social Media – Community, Customer Service, & Consistency
I had the pleasure of speaking to a local mastermind/business networking group for 10 minutes! I quickly dove into my top recommendations for this year which includes: community, customer service, and being consistent.
I also recommend to search for key topics or keywords relevant to your industry by using the magnify tool on the top. I can actively engage with previous posts.
I am a big fan of Gray Bird Boutique which is an online boutique that grew from a Facebook group community and now has an app along with its website. The owner, doesn’t always talk about the clothing but actively creates fun posts such as this one shown. She goes lives to show her makeup tutorial, she recently went live to share her Oreo dip recipe. I really enjoyed the high school picture posts because it had over 80 likes and several comments by brave women who shared their 80 hair high school pictures!
Customer Service is Strong on Social Media
Answering a complaint on social media can increase customer advocacy by 25%. (Convince & Convert)
79% of consumers expect brands to respond within a day of reaching out over social media, but average brand response rates across all industries is lower than 25%. (Sprout Social)
Make sure your bots or messenger on social channels is set up. Personify your messenger app, create FAQs, make sure those business hours are updated in the About section because of the different types of messages that your customers can receive (that you have to set up on the advanced settings).
Post. If you don’t want to show up in the picture or video come up with content using your product or service as the prompt. I recently did an Instagram Reel using the books that I have recently read as a post. Always taking the time to be present for your audience is vital. Find a system or 3rd party scheduling system to make sure you anticipate posts before going on vacation or expected busy timeframes.
Which tip resonated with you? Let me know if you want me to elaborate more? My contact information is at the bottom of the page.
Webinars online not limited attend if you are not my local area which includes Johnson City, TN, Kingsport, TN, Bristol, TN, Bristol, VA, Abingdon, VA. I also really enjoy crossing into Asheville, NC too.