Top Engagement Marketing Tips for Small Business Owners

I recently completed a presentation about engagement marketing to a group of small business owners, advertising professionals, and (a) university professor(s). I’m always asked about what Engagement Marketing means and tips for success. Here are a few suggestions, I offered to this group:

Engagement Marketing is….

• Quick Response (within an hour, preferably)
• Consistent (scheduled updates with tools such as Hootsuite or Tweetdeck)
• Extensive Research (from search results) = Content
• Open convo with customers (no longer a one-sided conversation such as traditional media)

Facebook Tactics:

1. Graphic Search Results (please Google this!)
2. Add visuals based on results from Graphic Search (hint hint: buyer personas)
3. Tagging others (shows up on their Newsfeed & others)
4. “Liking” & Commenting Quickly
5. Reach paid Ads through Power Editor (read more, here)

Twitter Tips:

1. Twitter Advanced Search (twitter.com/search-advanced)
2.  Search by #, keywords, location
3.  Read New Follower’s Bio, “Thanks for the follow,” find common theme to spark a discussion
4.  Tweetchat (scheduled conversations where individuals discuss products, services, or interests)
5. Create “lists” where you can separate potential customers, past, etc.

I have more tips, please contact me if you’re interested in starting a conversation with your customers! 🙂