• Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses 1st Edition

    My most addictive read this year!

    I originally bought myself this book as a birthday gift to myself! But I couldn’t read this book before going to sleep because it really excited me with the case studies and examples, especially with the end of chapter summary…

  • Because I couldn't stop talking about these with others

    Because I couldn’t stop talking about these with others

    I have been referencing these resources over the last week with clients and friends. I thought I should quickly write up an email and send to you (because I appreciate you taking the time to read this) before the rainy weekend. By…

  • When Valentina became the influencer, strategies for Marketers

    I mentioned influencers in a recent webinar about 2022 trends, you can see more trends in this article. Influencers. Everyone wants to be them. Right? I see my young kids pretending to be one and taking selfies and describing what…

  • You can also contact me directly! I check my emails often throughout the day when I'm not in meetings, consulting, or doing a speaking engagement.

    How to Engage with Online Customers ASAP with Social Media

        Presentation on how to engage with online audiences and reach more potential customers, stats included! This was recorded Live at the Noon Knowledge series offered weekly at the Virginia Highlands Small Business Incubator in Abingdon, Virginia on March 25,…

  • Selfie with audience

    Top Engagement Marketing Tips for Small Business Owners

    I recently completed a presentation about engagement marketing to a group of small business owners, advertising professionals, and (a) university professor(s). I’m always asked about what Engagement Marketing means and tips for success. Here are a few suggestions, I offered…

  • ROI of Pinterest for Small Business Owners

    Finally! There’s way to see insights and the “potential” of Pinterest! They have just announced that they’ve added Analytics. What this means for you, the business owner that has 5 minutes to decide if this is finally worth your time:…