• Selfie with audience

    Top Engagement Marketing Tips for Small Business Owners

    I recently completed a presentation about engagement marketing to a group of small business owners, advertising professionals, and (a) university professor(s). I’m always asked about what Engagement Marketing means and tips for success. Here are a few suggestions, I offered…

  • Quick Read – Spring Clean your Social Media Platforms

    Spring starts on March 20th. It’s right around the corner! It’s time to make updates to freshen up to your Social Media platforms.   Questions to ask yourself: Has it been a while since you updated your.… Facebook: Profile picture, Cover…

  • Social Media Folks – My Book Review of JJJRH

    If you’re a social media consultant, content manager or have to personally manage the social media for your business or to secure your job at a corporation, then I highly recommend reading this book. Gary Vaynerchuck’s book Jab, Jab, Jab,…

  • Survey says unemployment among 20-somethings may be their fault

    This title was from WCVB. Here’s the video and article: http://www.wcvb.com/news/money/Survey-says-unemployment-among-20-somethings-may-be-their-fault/-/9848680/17568194/-/item/0/-/qns5raz/-/index.html Here’s more information on Lindsey Kirchoff, the success story from the video above. I met her in Knoxville over coffee and I told her to leave TN/go back to Boston…

  • Engage with Audience on Social Media the Old Fashioned Way

    Today I put to practice what I preach on Social Media but I did it in person (and it worked)! Build rapport and then ask for something (sell). I participated in the United Way’s Celebrity Bagging Event, essentially I bagged people’s…