Using Content that spreads into weeks of posts – Ignite your audience with our social strategies

I can’t stop replaying presentations from a massive marketing conference that I attended in-person in Boston. I have blogged about it for the past few weeks. They are all listed at the very bottom of this blog post.

Today I am so glad to make your life easier with post ideas! I got so much from this session called: Content Sprints: How to Create 12 Weeks of Quality Content in 60 Minutes by John Jantsch.

He defines content as the “voice of strategy for your business.”

Being Relevant

John describes step 1 as topic selection that is relevant and aligns. Let’s get back to marketing 101 such as having personas and understanding customer problems/needs. He advises using and creating a custom GPT persona (ICP).

I currently have my own custom GPT that I created myself that advises me based on my past collection of blog posts to offer advice using my tone (maybe my Miami accent too, if it could talk) and point of view using my collection of past posts. If you need help with creating your own custom GPT, please reach out to me with my contact info below.

My favorite prompt ideas based on his presentation include:

What would help them do their job better?

What do they hate about finding companies like ours?

{Problem} What accepted best practices do they secretly distrust?

{Personal research} What random topics do members of our persona’s industry have strong opinions on?

Then he discusses making content hubs on these 3-5 pillar themes.

He later shares a case study of how he uses this strategy for clients that are for blogs posts that link back to a single page. This company he references is a (4 person) company based out of in Tennessee (like me) that have utilized certain keywords have them ranking on the top 3rd spot of a Google search. Yes, a tiny company based out of Tennessee is ranking high on Google because of these strategies.

I love that he inspires me to blog more because he mentions blogging 2-3 a week having the ability to create a hub page that has core and pillar themes and restructure it.

I don’t enjoy blogging but it’s like dragging yourself to a workout and then later feeling fabulous! Creating this post requires me to watch his presentation, get takeaways, and later translate of major topics on here for you.

Video as the first strategy

One of my biggest takeaways was his slide on videos. His tip: record 10-12, 5-8 minute videos on pillar topics and subtopics. Then get script ideas from AI which does outlines, or do an interview with your clients as an approach. By utilizing video you can create and repurpose content for YouTube, long form articles, newsletters/email copy, social content.

From ALL that video content, he then uses it for hubpages, online courses/training (that could include quizzes and checklists), eBooks, and lead magnets.

He shares a mega spreadsheet labeled with Virtual Content Sprint Methodology Prompts with his audiences that I will share with my clients. I’m going to dive into those. I really found so much value from his session.

So tell me, which example stood out to you? What is your action step or takeaway? I’d love to show you more about AI. You can get details about my services here. Please contact me with the info below if you have further questions.

Catch up with all of my blog post here: