Marketers will go Bananas with Small Data: The Tiny Clues that Uncover Huge Trends by Martin Lindstrom

Marketers will go Bananas with Small Data: The Tiny Clues that Uncover Huge Trends by Martin Lindstrom

It’s hard to believe how the research on the placement of refrigerator magnets in the homes of families in Serbia and Saudi Arabia lead to the launch of a toy company in Russia. Even more bazar, what is found on the bottom of a pair of shoes of a 11-year old boy in Germany helped marketers[…]

Big Heart, Small Budget: Social Media for Nonprofits and Small Businesses: M. Valentina Escobar-Gonzalez on Marketing Smarts
Upcoming Workshop in Johnson City - The Ins and Outs of Instagram for Business Owners

Upcoming Workshop in Johnson City – The Ins and Outs of Instagram for Business Owners

Do you want to stay ahead of others with the latest updates on Instagram? Do you often struggle on what to post? Join this workshop to learn the tips and strategies of local successful Instagram accounts. When: Tuesday, August 30, 2016 10:00 AM to 11:00 AM Speaker(s): M. Valentina Escobar-Gonzalez, MBA, Founder of Beyond Engagement—Social[…]

American Girls: Social Media and the Secret Lives of Teenagers by Nancy Jo Sales

My shortest book review ever on American Girls: Social Media and the Secret Lives of Teenagers by Nancy Jo Sales

Do you always read a book with a smartphone by your side? I remember a time not too long ago when I would read a book and perhaps have a highlighter next to it to capture an important passage. Nowadays I often check my phone for any alerts on Social Media as a break from reading. The[…]

Internet Safety and Apps: You Need to Know about for Parents

Internet Safety and Apps: What You Need to Know as a Parent

Ghost Apps (hidden, also called “volt” apps), Sexting, and Online Predators are the latest things parents of “tweens”/teens have to worry about. I recently hosted a speaking engagement at a local church discussing these issues and tips. Here are a few of the takeaways (links included): Ghost or “Volt” Apps – Search for Calculator% and[…]

Quick Checklist for Facebook Admins about your About Page

Quick Checklist for Facebook Admins about your About Page

When was the last time you updated your Facebook Page? (Hopefully not when you first set it up three years ago) I’m not referring to status updates but more specifically your “About” Page. It matters! Why? Read more about SEO and Facebook Pages on Google Searches. Here are a few questions I ask my clients when I review[…]

Featured in Superwoman Smarts podcast

Featured in Superwoman Smarts Podcast discussing Social Media Engagement Versus Followers

Listen below or follow the link under image to hear more: From Superwoman Smarts Podcast: “Engagement is not just about Likes or Followers. What’s the point of having thousands upon thousands of Likes who don’t really care about your message and will never buy from you or walk into your store? This episode is an[…]

Picture from Facebook Boost your Business Event Held in Nashville, TN

Part 3: Facebook Boost your Business Event – How to Drive In-Store Sales through Targeting and using an Effective Content Strategy

Have a Brick and Mortar Store? Interested increasing traffic to your store? Do you struggle creating content for your business? You’re in luck. I’m sharing my notes from Facebook’s own event, Boost your Business, these tips will include targeting your audiences and coming up with content. This blog entry is part 2 of 3, see Part[…]

Facebook Boost Your Business 2015 in Nashville Collage, with Mari Smith

Part Two: Facebook Boost your Business how Businesses in Nashville Manage their Paids Ads

Small Business Owner? Interested how other Business Owners {in Nashville} are managing their Facebook and their Posts (Paid Ads), successfully? I recently attended Facebook’s Boost Your Business 2015 Event in Nashville, as part one of four held nationally. This blog entry is part 2 of 3, see Part One (my notes from Jonathan Czaja, Director of Small[…]

#FBBoost Hashtag, event held in Nashville, TN

Facebook Boost Your Business 2015 Tips from Keynote Speaker that every Small Business Owner that uses Facebook should know

I recently attended Facebook’s Boost Your Business 2015 Event in Nashville, as part one of four held nationally. This blog entry is part 1 of 3.  The Welcome and Keynote was held by Jonathan Czaja, Director of Small Business for Facebook. Read below from tips and case studies from his presentation! Disclosure: I paid to attend[…]