Social media
Why Lehigh Valley Contractors Are Missing Easy Jobs (And How Social Media Fixes It)
Why I Respect Trades Like Plumbing, HVAC, and Electrical Work in the Lehigh Valley Whenever a plumber comes to my home, I always tell him that I would trade my Master’s Degree to get a chance to…
Joined The Piyush Pawar Show and Talked AI, Social Media Strategy, and Authentic Branding
I joined The Piyush Pawar Show and we talked AI, Social Media Strategy, and Authentic Branding. He is a young professional from India that reached out to me after his interview with Marketing Behavioral Guru, Nancy Harhut,…
Fourteen Years In Business Lessons On Consistency And Personal Branding
I’m celebrating 14 years in business this week. I asked my audience how I should celebrate. I’m a little tired of posting photos with balloons. The overwhelming response was: share the wisdom you’ve learned over the years. You…
Featured in the Just Wanted to Ask podcast
We dove into strategy, storytelling, and step-by-step marketing wins on LinkedIn and Instagram. Tune in below. You can get more details beyond the Just Wanted to Ask podcast here. P.S. If you’d like help with your LinkedIn…
The Digital Shift: How to Stay Relevant & Thrive in a Changing Market
In today’s fast-changing world, businesses must constantly innovate to stay ahead. I shared valuable insights on leveraging digital tools, adapting to change, and future-proofing businesses for success in this video below. If you would like to see…
How to really be authentic with your marketing
Thanks for joining me as I share my favorite sessions from a sold out marketing conference in Boston that I attended (you can catch the other recaps below). Let’s talk about authenticity, it is easier said than…
Why you need to use your heart in videos
Thanks for tagging along with me these past few weeks as I shared my favorite sessions from a sold out marketing conference in Boston that I attended. Whenever I see heart in the title of a session,…
My 2024 Year in Review from LinkedIn
Here’s my 2024 LinkedIn Rewind, by Coauthor: 2024 taught me that authenticity isn’t just about social media strategy – it’s about having the courage to evolve while staying true to your core mission. After 12+ years working…
Using Content that spreads into weeks of posts
I can’t stop replaying presentations from a massive marketing conference that I attended in-person in Boston. I have blogged about it for the past few weeks. They are all listed at the very bottom of this blog…
How to check on competitors content but also find out what is your OWN best content.
I haven’t attended a massive marketing conference in over 10 years, there were over 600 attendees. I recently came back from Marketing Prof’s B2B Forum and shared quick things that I learned in a recent blog post.…
