Marketing your business in this 2022 recession
I recently spoke to a local audience about this topic and I referenced an article from the US Chamber called “How to Market Your Business During a Recession” and here is a list of things to focus on according to them:
Build customer loyalty
Develop a unique selling proposition
Invest in content marketing
Pay attention to your competitors
Offer tiered services
I will tackle a couple of these topics below that I shared with this audience that are worth the time-investment.
Consistency is key
Success doesn’t come from what you do occasionally. It comes from what you do consistently.— Marie Forleo
How do you stay consistent? Plan ahead. The holiday season is upon us (we are 100 days away from Christmas today). I was recently doing a consultation last week and I suggested batching out scheduled posts with an emphasis on the holiday season since it tends to get busy as we closer to the 3 big ones such as Halloween, Thanksgiving, and Christmas. You can schedule out posts in advance with Meta (for Facebook and/or Instagram), see below:
You can also use third party apps, you can do a quick search of which one and plan/budget works best for your business but I have personally used Hootsuite to schedule posts in the future in Facebook, Twitter, and LinkedIn.
No excuses on customer relations/nurturing with social media alerts
I started off my presentation with my favorite tip which is: turning on alerts on your Instagram and LinkedIn channels for your best customers, prospects, and even neighboring businesses for effective customer relations/nurturing. Why do so? Because of this Forbes article: which had this quote (that made me loose sleep that night that I read it):
According to the book Marketing Metrics, businesses have a 60 to 70% chance of selling to an existing customer while the probability of selling to a new prospect is only 5% to 20%.Quote from Forbes article
Here is how to do that: go to the brand’s Instagram profile and click on the bell icon and turn on “alerts” when they post, upload a Story or Reel.
You can visit the person’s profile on LinkedIn and under their cover photo click on “More” and “follow” to make sure you receive their updates (note: they get alerted from their notifications that you are following them).
Most importantly, these will notify you on the home screen or depending how you have notifications set up on your phone, when you use the app itself. Take the time to engage with these brands/individuals by “liking” or commenting depending on your discretion.
I shared with my audience that using this tip has helped me gain a client that I had for 2 years that I had followed for years first using this strategy.
Which tip will you be using in the remainder of your 2022 marketing? Having issues implementing a strategy? I will be glad to schedule a consultation with you and help you achieve your goals.
Reach out to me with my contact information below to reach out to me first with your needs!
Valentina @ beyond-engagement.com
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