Etam, how I discovered this French lingerie brand through LinkedIn but purchased items because of their stance on sustainability

I looking at my LinkedIn newsfeed while visiting family in Miami and discovered Etam. It is a French lingerie store that opened their first US location in Miami (Florida) a few days after I arrived. Intrigued, I braved the insane Miami traffic across my hometown to visit Dadeland Mall where this store was located. I went into this store out of curiosity but actually purchased items because of their stance with sustainability. I share my takeaways in a video below and pictures with details (at the very bottom).

Here are stats that show the importance of moving toward sustainable goals:

70% of consumers said they would pay more for brands that are environmentally responsible. (IBM)
Millennials are twice as likely as baby boomers to change habits to reduce their environmental impact. (NielsenIQ)
Only 8.7% of plastic created is recycled, while 75.5% ends up in landfills. (EPA Advancing Sustainable Materials Management)