How I personally Leverage my Brand and Sell on Social Media
I was invited to do two on-demand live training videos for Tennessee Small Business Development Center (TSBDC). (Will post once live)
Topics included: Leverage your Branding for your Sales & another on Selling on Social Media. Thanks to KOSBE – The Small Business Connection (which is a TSBDC Kingsport office, within the Kingsport Chamber of Commerce.)
Here are a few nuggets or takeaways from these videos:
Your Why: what is your “Only I” or “Only we” story (background, heritage, education, stuck? Ask friends/family)
Your Content: come up with 35 headlines for blog posts (what you are known for, narrow it down)
Your Bio: what can you say about you and your business that connects with others?
Tips 2 & 3 came from KNOWN: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age by Mark Schaefer and the workbook.
Schedule time to Engage with others content
Scheduling Social Media Posts in advance
Turning on Notifications of Clients, Prospects, & Leads
Optimize the “real estate” in the caption, making sure the important details are in the first sentence or so of the text before it gets cut off.
Using Persuasive Copy in Posts — I learned these tips/keyterms from Nancy Harhut below:
Automatic Compliance Trigger Word: “Because”
Compliment Labels: Best Customers, Expert in your field, Though Leader
Aversions: __ Things you should never do,
Urgency: “time left to” , Almost Sold Out, Flash Sale
Use Eye Magnet Words: New, Free, Secrets, Now, Introducing, Announcing, Finally, Soon, Quick, Easy
This list is just a checklist and a start. Let me know and reach out to me if you have any questions? Need a customized one and a private session with me.
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Webinars online not limited attend if you are not my local area which includes Johnson City, TN, Kingsport, TN, Bristol, TN, Bristol, VA, Abingdon, VA. I also really enjoy crossing into Asheville, NC too.
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