Creating content that is valuable to your audiences – Ignite your audience with our social strategies

Thanks for joining me as I shared my favorite sessions from a sold out marketing conference in Boston that I attended. Today I want to recap this session: How to Create Incredibly Valuable and Truly Original B2B Content by Melanie Deziel.

When you pick up a famous book such as Moby Dick, and you don’t want to read the whole book, you might want to pick up a quick recap version. As you do you; might ask who created book recaps such as spark notes or cliff notes? Everyone (in marketing) is doing something similar such as creating “inbound marketing.”

The question is what is good content: the overall theme includes being informative, helpful, and accurate. Her session is similar to the session I shared with you from Jay Acunzo, you can check here for writing to have audiences act.

What stands out in the content that performs well? Or better yet, what makes it valuable? The other question Melanie asked was who could create it?

To stand you need to be: insightful and personal.

What is an insight?

According to Melanie, an insight does:

Uncover new cause and effect
Provides a news perspective
Show Deep understanding
Simplify the complex (asking for it and answering/providing solutions)

She provided examples of insights from a famous book like Moby Dick and taking the approach and provide an insight to make a cook book to create recipes based off of this book. What can you do to provide a similar experience to your audiences?

Big question to ask yourself:

“Who could create this?”

The definition of personal:

Here are the few examples according to Melanie:

Using your unique voice

2. Incorporating your experience (from Jay’s session: LLM’s which mean “little life moments”)

3. Leveraging your special talents (she references my mentor, Mark Schaefer, and how he water colors as. hobby, that teaches him skills such as patience and playing the long game)

4. Sharing a perspective only you have (how do you see the word differently, take those experiences, and bring it to stand out)

She uses an example of painter, Jackson Pollock (1943) about how he interprets Moby Dick (named “Blue”) as a piece of art.

I love how she ended the presentation by dropping this line that reads: insightful content informed by personal experience. She shares how we all use Canva to create graphics but she separates herself from being the same or using the same graphics by using only water colored themed ones.

If you are stuck on growing your personal brand. I can help you. I offer private one on one consultations for growing your online presence, I also do workshops for businesses. Reach out to me with my info below to get started.

Here are my most recent blog posts and previous sessions takeaways: