My Presentation to the Kingsport Rotary Club
Here are a few pictures from the event. I had a great time speaking about Social Media and Engagement Marketing. I put emphasis on engaging with…
Survey says unemployment among 20-somethings may be their fault
This title was from WCVB. Here's the video and article: http://www.wcvb.com/news/money/Survey-says-unemployment-among-20-somethings-may-be-their-fault/-/9848680/17568194/-/item/0/-/qns5raz/-/index.html Here's more information on Lindsey Kirchoff, the success story from the video above. I met her in Knoxville over coffee…
Do Not Forget G+ and LinkedIn to stay ahead of competition
Google Plus (Google+, G+) & LinkedIn! Don't forget about these two major platforms when staying ahead of competitors whether it's for improving your visibly in search ranks and/or to stay ahead…
Engage with Audience on Social Media the Old Fashioned Way
Today I put to practice what I preach on Social Media but I did it in person (and it worked)! Build rapport and then ask for something (sell). I participated in…
Sell Cars to Millennials through Social Media
Exceptional research was conducted and presented to #KAWS8 by Lindsey Kirchoff on Millennial buying personas, tendencies, web research for the car industry. The secret to landing a sale includes EDUCATION through:…
Storyboard your message to reach new leads
In research for this entry, I discovered that I hardly ever turn down reading "storyboards" from companies on Facebook. They're engaging, explain more quickly vs. lengthily explanations (status updates), get…
Who is your Chief Engagement Officer? Things to consider
This is in response to David Edelman's article: "Who is your Chief Engagement Officer?" on LinkedIn In my work with non-profits alone, it's a full time job trying to engage…