Doing Good Work Isn’t Always Enough
Photo Credit: Michael Madden
Over the past year, I've spent a lot of time getting involved in the Lehigh Valley community. I've volunteered with the Junior League of Lehigh Valley. I coached with Girls…
After 14 Years in Business, I Had to Start Over Professionally. Here’s What Worked.
After 14 Years in Business, I Had to Start Over Professionally. Here’s What Worked.
One year ago, I packed up my life in Tennessee and moved to Pennsylvania. At the same time, I was celebrating nearly 14 years in business with Beyond Engagement Social…
How to Use AI Without Losing Your Voice (A Real Conversation with Rabbi Moshe)
How to Use AI Without Losing Your Voice (A Real Conversation with Rabbi Moshe)
In this conversation with Rabbi Moshe, we go way beyond “post more on social media.” We talk about what it really means to show up with intention—especially in a world…
How Businesses in the Lehigh Valley Can Use AI and Social Media Without Losing Their Human Touch in 2026
AI in Marketing: How to Use It Without Losing Your Authentic Voice
Everyone is tired of hearing about AI these days, but it really helps marketers do their job more effectively. I want to share with you how it could help you…
Why Lehigh Valley Contractors Are Missing Easy Jobs (And How Social Media Fixes It)
Why Lehigh Valley Contractors Are Missing Easy Jobs (And How Social Media Fixes It)
Why I Respect Trades Like Plumbing, HVAC, and Electrical Work in the Lehigh Valley Whenever a plumber comes to my home, I always tell him that I would trade my…
Recap of Mayor Cherelle Parker’s NAWBO speech
Recap of Mayor Cherelle Parker's NAWBO speech
I obsessed with being the best public speaker I can be. You can catch me watching TedTalks about this topic, listening to podcasts, and sometimes being lucky to see the…
[Video] Why Online Visibility Matters in 2026 (and How Leaders Can Stand Out)
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Struggling to show up online? Discover how Allentown and Lehigh Valley entrepreneurs can build visibility with purpose, boost confidence, and stand out on social media.
I’ll be honest… I almost didn’t share this Instagram Live. I felt like a complete hot mess right before hitting “go live.” But if there’s one thing I teach my…