General Business Advice
Recap from B2B Forum by MarketingProfs – a conference I’ve dreamed IRL of attending for years!
One of my biggest dreams that I have manifested in my journal was going to the B2B Forum by MarketingProfs. Technically I wrote that “I am a speaker at MarketingProfs conference” but I’m content being an attendee…
Boldly Authentic: How to Market Your Business with Heart and Hustle – An Inspiring Chat with Valentina Escobar-Gonzalez on Hello Moxie
In my recent conversation with Nicole Donnelly on Hello Moxie, we dive deep into the power of authentic, heart-driven marketing—a style I’ve come to embrace throughout my career and as a business owner. Drawing inspiration from trailblazers…
Getting your mind blown and making friends – recap of the Uprising (Fall 2024 edition)
Yes, the title isn’t a lie. You go to a retreat limited to only 30 marketers and you leave not only with your mind pushed to new concepts but you bond with your new friends (made there).…
Featured in the Awake in the Network podcast discussing my networking tips for professionals and business owners
The episode focuses on building authentic connections through social media to boost customer relationships and foster meaningful online communities, drawing on my extensive experience as a business owner, marketer and social media strategist for the past 12…
How AI is helping my business for the holidays 2024
“Holiday retail sales are likely to increase between 2.3% and 3.3% in 2024, according to Deloitte’s annual holiday retail forecast,” according a Deloitte study. In addition, they forecast that “e-commerce will likely grow between 7% and 9%,…
Upcoming LinkedIn Workshop
Click on Image to Register for my next LinkedIn workshop that will be held in Kingsport, TN. You don’t want to miss this opportunity to learn how to grow your presence is his active social media platform.…
How AI has made my life easier – personally and professionally
I started presenting about AI since last summer (2023 – see featured picture) and while we are not face to face, I want you to see how I use it with visuals. Here are a few screenshots…
Replay: Two Instagram Workshop for Farmers and Food Vendors
You can STILL boost sales and customer engagement this summer season! You can replay the virtual workshops specifically for local food vendors and farmers that I did for Appalachian Resource Conservation & Development Council. If you sell…
Why I visit customers at their businesses
Small Data: discover clues about customer Back in 2016 I read the book: Small Data: The Tiny Clues That Uncover Huge Trend by Martin Lindstrom and it was transformational. Lindstrom would spend 300 days out of the…
Insights from visiting my grandma in Texas
I visited my grandma in Texas last week. Its been 20+ years since I went to Houston and San Antonio when she had a stroke back in 2004. With my marketing hat on, I noticed a problem…
