Engage with Audience on Social Media the Old Fashioned Way
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Here’s what you need to do online:
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Don’t sell first by asking for people for something or constantly post a promo code
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Research your audience, find out what they like, who they follow on Twitter or pages they “like” on FB
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Ask questions (open-ended) about comparisons on brands, why they choose that product/service, etc.
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Engage with their friends’ conversations
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Show your personality. Use words unique to you. Cater your message based on your audiences’ interest.
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