Starting Over at 40: What Rebuilding My Business in Pennsylvania Taught Me

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Starting Over at 40: What Rebuilding My Business in Pennsylvania Taught Me

After more than 14 years in business, I moved to Pennsylvania at 40 and suddenly became the new girl again. New roads. New networking rooms. New relationships. And yes, a…

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Your Website Isn’t Your First Impression Anymore. You Are.

Read more about the article Your Website Isn’t Your First Impression Anymore. You Are.
Valentina Escobar-Gonzalez, founder of Beyond Engagement, discussing personal branding, LinkedIn visibility, AI, and relationship-driven marketing.

A few weeks ago, someone smiled as they introduced themselves to me and said, "I see you everywhere." It wasn't the first time I'd heard that. Over the past year,…

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After 14 Years in Business, I Had to Start Over Professionally. Here’s What Worked.

Read more about the article After 14 Years in Business, I Had to Start Over Professionally. Here’s What Worked.
After 14 Years in Business, I Had to Start Over Professionally. Here’s What Worked.

One year ago, I packed up my life in Tennessee and moved to Pennsylvania. At the same time, I was celebrating nearly 14 years in business with Beyond Engagement Social…

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How to Use AI Without Losing Your Voice (A Real Conversation with Rabbi Moshe)

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How to Use AI Without Losing Your Voice (A Real Conversation with Rabbi Moshe)

In this conversation with Rabbi Moshe, we go way beyond “post more on social media.” We talk about what it really means to show up with intention—especially in a world…

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How Businesses in the Lehigh Valley Can Use AI and Social Media Without Losing Their Human Touch in 2026

Read more about the article How Businesses in the Lehigh Valley Can Use AI and Social Media Without Losing Their Human Touch in 2026
AI in Marketing: How to Use It Without Losing Your Authentic Voice

Everyone is tired of hearing about AI these days, but it really helps marketers do their job more effectively. I want to share with you how it could help you…

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