General Business Advice
7 things that stood out to me from reading: “A Leader’s Guide to Unlocking Gen Z” by Hannah Grady Williams
As a millennial, I roll my eyes when hype is placed on Gen Z. I have told my favorite marketer in the world, Mark Schaefer that he has an obsession about them. But it would be remiss…
Buc-ees and the power of WOMM
My hands were shaking. I was excited like a kid entering Disney World. But it wasn’t Disney, it was the exit to the Buc-ees. It took six minutes in heavy traffic from the exit to the parking lot. But…
Featured on The Yakking Show podcast with four Co-Authors of ”The Most Amazing Marketing Book Ever”
It was such a treat to be featured on this show! It was so full of great info shared from Zack Seipert, Daniel Nestle, Larry Aronson, and myself. Thanks again to hosts: Peter Wright & Kathleen Beauvais. You can watch this podcast/video discussing…
Game changer: 2nd edition of Everybody Writes
I admit, I might have not been ready for the first edition of Everybody Writes by Ann Handley back in 2014. I read it and don’t remember much. Maybe because I had an almost two year old…
How to Market your Sustainability Efforts to Younger Generations
One of the most impactful field trips that I had as a kid growing up in sunny Miami (Florida) was when I planted a “tree.” It was located on the campus of Florida International University and organizers…
How the happiness moment of the year started with an online community
I hang out with small business owners like myself and their goal is to get others to attend their self hosted events. I often help them with a pre/post strategy to increase attendance using social media. But…
Have you got a copy yet of this Amazing Marketing Book?
35 Expert Authors10 countries represented750 Years Combined Experience350 Marketing Ideas5 Sections on Modern Marketing In case you missed the last few emails, I am a co-author of this amazing book called The Most Amazing Marketing Book Ever,…
Co-Author of The Most Amazing Marketing Book Ever: More than 350 inspiring ideas!
# 1 New Release on Amazon today! 35 Expert Authors10 countries represented750 Years Combined Experience350 Marketing Ideas5 Sections on Modern Marketing Bestselling author Mark Schaefer gathered some of his smartest friends and issued a challenge to write…
Book Review & Excerpts from Epic Content Marketing, the book from Brian W Piper and Joe Pulizzi
Whether you are in “Day One” in your journey as a marketer or a seasoned professional — you need to read to read this book to equip yourself with not only the latest in content marketing but…
Social Media for Building a Community
My heart was heavy the day that I recorded the video below. But I pushed through and I got on my soapbox about building a community with social media and how I stay consistent. Here is a…