![Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses 1st Edition](https://beyond-engagement.com/wp-content/uploads/2022/10/8EF6FBA4-B331-4CE7-97BB-DB503A053A25-1140x1425.jpg)
My most addictive read this year!
I originally bought myself this book as a birthday gift to myself! But I couldn’t read this book before going to sleep because it really excited me with the case studies and examples, especially with the end of chapter summary with the bullet points! It motivated me to stop and think of better ways to write and say my content to others.
![Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses](https://beyond-engagement.com/wp-content/uploads/2022/10/IMG_0507-768x1024.jpg)
I am so glad I took my time to read this book. It was great to gradually imply some of the tips offered in my content, email, blog posts.
Everyone who does marketing or sales for a living needs this book, to make their content persuasive. It doesn’t matter if you are a new graduate or a seasoned professional, this book will freshen up your current strategy and share with others.
Link to Amazon book –
Link to Nancy Harhut’s LinkedIn Profile
You can see more about my next workshop here: https://beyond-engagement.com/public-speaking-engagements/ or if you can’t make it, you can always reach out to me for private consultations or perhaps a group presentation/workshop for your staff. Feel free to message me here.
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