I originally bought myself this book as a birthday gift to myself! But I couldn’t read this book before going to sleep because it really excited me with the case studies and examples, especially with the end of chapter summary with the bullet points! It motivated me to stop and think of better ways to write and say my content to others.
I am so glad I took my time to read this book. It was great to gradually imply some of the tips offered in my content, email, blog posts.
Everyone who does marketing or sales for a living needs this book, to make their content persuasive. It doesn’t matter if you are a new graduate or a seasoned professional, this book will freshen up your current strategy and share with others.