Businesses: Be More Human
April 29, 2019If you missed this 45-minute presentation by best-selling author- Mark Schaefer this past week, I have something for you. Here is the last minute (see video below) of him discussing his latest book, Marketing Rebellion: The Most Human Company Wins, which is loaded with strategies and steps that brands can reach with consumers. In addition, here are a few stats from his book: – 2/3 of the touchpoints during the evaluation phase of a purchase involved human-driven marketing activities – 58% of adults don’t trust a brand until they’ve seen “real-word proof” that it has kept its promises– Several studies…
Go to Checklist: Spring Cleaning Your Social Media
I’m currently (mentally) closing my eyes as I type these words and envisioning a type-A person who is reading the title of this blog post and ready to take action on their social media. This lady or gentlemen lives by…
Received the Rising Star Award through America’s Small Business Development Center
Today was a special day for me in my 7th year in business because I received the #RisingStarAward through America’s Small Business Development Center (SBDC). In addition, today we celebrated SBDC day! Johnson City Mayor, Jenny Brock presented a recognition…
How to Stand Out in Business using Networking
I originally typed out this post in an old-fashioned typewriter at the library, see picture. It was a Saturday afternoon and there was a free Creative Writing workshop at the library. How could I not want to jump on that opportunity?…
Book Review of Marketing Rebellion: The Most Human Company Wins by Mark W. Schaefer
You can view more details about the book on Amazon, here is a the link: https://www.amazon.com/Marketing-Rebellion-Most-Human-Company-ebook/dp/B07MSJF3P9/ref=sr_1_1?ie=UTF8&qid=1548967354&sr=8-1&keywords=marketing+rebellion+the+most+human+company+wins
Valentina’s Favorite Things for Female Business Owners in 2018
Here are my favorite things that I have invested in 2018. My Sparkle Hustle Grow monthly subscription, my local Rotary Club Membership – Tri-Cities Rotary Club, and my local Chamber of Commerce Membership – Your Kingsport Chamber
It’s not too late to promote your Holiday Campaigns, here’s what you can do right now.
You might think it’s too late to promote your holiday deals right now. But you are wrong! Although over 20% of consumers in the US began holiday shopping in October there are also folks who are procrastinators or ones with a need…
Storytelling and Social Media
Here are a few of my favorite examples of Storytelling that would be relevant for Business owners on Social Media from the book, The Storyteller’s Secret: From TED Speakers to Business Legends, Why Some Ideas Catch On and Others Don’t by…
Advanced Facebook and Instagram Tools for Realtors (slides included)
I just spoke to a group of 65 realtors about the latest in Facebook and Instagram. You can view the slides below! Facebook and Instagram Tips for Realtors in Northeast Tennessee and Southwest Virginia from M. Valentina Escobar-Gonzalez, MBA…
Instagram Stories, Hashtags, Engagement – What Businesses Need to Know
According to a recent article, “brands can generate over 4x more interactions on Instagram compared to Facebook”. In this workshop that I completed this week (slides below) I discussed Instagram Stories, where we have 24 hours to provide a glimpse…
Social Media Day Jacksonville 2018 – One tip from each presenter with visuals
See slideshare below to view these tips from each presenter! Social Media Day Jacksonville 2018 – One tip from each presenter with visual from M. Valentina Escobar-Gonzalez, MBA
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