Our focus
Learn more about our services below
Social media maintenance for the busy business owner
Too busy to manage social media for your business? Beyond Engagement can facilitate the day-to-day maintenance of your social platforms to help you stay competitive. Learn more.
Social media consultation for groups or employees
Need more information on how to use social media? Learn more.
Confidential consultations for professionals
Interested on a one-on-one personal consultation? Learn more.
Monthly reports for businesses
Have a designated employee handling your social media marketing but would like to have a second opinion about his or her work? Learn more.
About Us
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Ignite your audience with our social strategies. We provide social media solutions for small businesses, organizations and professionals.
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Social media maintenance for the busy business owner
Too busy to manage social media for your business? Beyond Engagement can facilitate the day-to-day maintenance of your social platforms to help you stay competitive. Learn more.
-
Social media consultation for groups or employees
Need more information on how to use social media? Learn more.
-
Confidential consultations for professionals
Interested on a one-on-one personal consultation? Learn more.
-
Monthly reports for businesses
Have a designated employee handling your social media marketing but would like to have a second opinion about his or her work? Learn more.
Valentina’s valuable real-world tips
Here is a recent selection of our posts
How to Market Your Food Truck on Social Media
Being a “good” cook isn’t the only requirement to lead an effective food truck. I’m going to show you why you need to be a decent social media marketer too. Did you know that according to Social Media today, “81% of people [are] saying they’re influenced by what their friends share on social media, an organic social[…]
Why You Need to Read Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It by Dorie Clark
Stuck on how to market your new idea? Maybe you need a “breakthrough” idea for your business or career. I developed a new mindset about developing them when I read Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It by Dorie Clark. *I won this book in a giveaway at a MarketingProfs[…]
Is there Tangible ROI for being active on Social Media for Young Professionals?
Social media is networking on steroids and today I’m going to show you why. With just one month’s notice, I had to re-set my career and move from Tampa to Tennessee. I was also finishing my MBA and had some financial demands that made me want to get a job right away. Thank goodness for[…]
Valentina’s Tips for a Useful and Strong Social Media Strategy
Are you and/or your staff up to speed on Social Media? Yes. Next question, do you have a solid strategy in place for your posts? Here are a few suggestions to keep in mind to have a consistent social media presence and strategy in place: Question: Do you have a Checklist on promoting the same post on[…]
2 Reasons Why You Are Seeing Less Likes on Your Posts
If you are seeing less engagement on your post, whether it is “likes”, replies, or comments. You might want to take two minutes to read below to figure out why? I admit it. I like getting “likes” on my posts, tweets, status updates. There is research behind how we get a dopamine high on these[…]
5 Tips from a Social Media Consultant
Social Media technology changes daily. In my 5th year in Business, I wanted to share with you one of my strategies that I discuss with my clients as a social media consultant. Small Business owners learn how to use social media to increase revenue, or sales per customer. Speaking of customers, perhaps even add more customer loyalty.[…]
Marketers will go Bananas with Small Data: The Tiny Clues that Uncover Huge Trends by Martin Lindstrom
It’s hard to believe how the research on the placement of refrigerator magnets in the homes of families in Serbia and Saudi Arabia lead to the launch of a toy company in Russia. Even more bazar, what is found on the bottom of a pair of shoes of a 11-year old boy in Germany helped marketers[…]
Featured in Marketing Smarts Podcast: Big Heart, Small Budget: Social Media for Nonprofits and Small Businesses
Visit this link to hear the podcast episode: http://bit.ly/2cRlr2O
Upcoming Workshop in Johnson City – The Ins and Outs of Instagram for Business Owners
Do you want to stay ahead of others with the latest updates on Instagram? Do you often struggle on what to post? Join this workshop to learn the tips and strategies of local successful Instagram accounts. When: Tuesday, August 30, 2016 10:00 AM to 11:00 AM Speaker(s): M. Valentina Escobar-Gonzalez, MBA, Founder of Beyond Engagement—Social[…]
Valentina Gonzalez of Beyond Engagement joining Board of Directors for Second Harvest Food Bank of Northeast Tennessee as the first Hispanic member
Second Harvest Food Bank of Northeast Tennessee serves over 82,000 clients annually which includes clients that are 2 percent Latino, 3 percent Black, and 91 percent White. JOHNSON CITY, TN – July 26, 2016 – Gonzalez has helped the Food Bank raise close to $200,000 in donations with her assistance in Social Media Consulting for[…]