• Businesses: Be More Human

    Businesses: Be More Human

    If you missed this 45-minute presentation by best-selling author- Mark Schaefer this past week, I have something for you. Here is the last minute (see video below) of him discussing his latest book, Marketing Rebellion: The Most Human Company Wins, which is loaded with strategies and steps that brands can reach with consumers. In addition, here are a few stats from his book: – 2/3 of the touchpoints during the evaluation phase of a purchase involved human-driven marketing activities – 58% of adults don’t trust a brand until they’ve seen “real-word proof” that it has kept its promises– Several studies…

  • Go to Checklist: Spring Cleaning Your Social Media

    Go to Checklist: Spring Cleaning Your Social Media

    I’m currently (mentally) closing my eyes as I type these words and envisioning a type-A person who is reading the title of this blog post and ready to take action on their social media. This lady or gentlemen lives by…

  • How to Stand Out in Business using Networking

    How to Stand Out in Business using Networking

    I originally typed out this post in an old-fashioned typewriter at the library, see picture. It was a Saturday afternoon and there was a free Creative Writing workshop at the library. How could I not want to jump on that opportunity?…

  • Storytelling and Social Media

    Here are a few of my favorite examples of Storytelling that would be relevant for Business owners on Social Media from the book, The Storyteller’s Secret: From TED Speakers to Business Legends, Why Some Ideas Catch On and Others Don’t by…