Public Speaking Engagements

Hands-On Training Using Facebook Advertising Tool – Power Editor

June 27th, 10:00am – 12:00pm

This advanced Facebook workshop for Business Page Admins will cover how to create three campaigns. A “like” campaign to potentially increase “likes” to your Business Page. A “Engagement Post” to potentially amplify the reach of your posts on Facebook and on Instagram. Finally another ad that could help increase “traffic” to their website using a Call-to-Action button. These ads require a commitment to spend $5/day minimum for each ad from Facebook to go live. We will “walk through” each of the campaigns up until purchase. Attendees will decide if they wish to promote the ads created in the workshop. It’s important to have visuals and content ready to use if creating the ad within the workshop.

This workshop is strictly for Facebook users with Business Pages.

Learn more details here: https://clients.tsbdc.org/workshop.aspx?ekey=10370035

(Click Title for Pricing and Description)

Location:

TSBDC at East Tennessee State University – Main Office

ETSU Innovation Laboratory

Johnson City, TN

Phone: (423) 439-8505

Facebook Tools to Improve Your Social Media Marketing

Tuesday, July 11 at 10 AM – 11 AM

Learn the latest tools that facilitate the daily management for Facebook users for Small Business Owners and Nonprofit Professionals. This workshop will cover creating a Call-to-Action button on your Business Page, discussing the right “layout”, setting a Preferred Page Audience, Custom Away messages, Scheduling Future Updates, and much more.

Learn more: https://clients.tsbdc.org/workshop.aspx?ekey=10370038

What You Need to Know About Instagram Now as a Business Owner

Monday, August 7 at 10 AM – 11 AM

According to recent reports, “About 700 million people now use Instagram every month, with about 400 million of them checking in daily.”
As a business owner, this informal workshop will discuss using Instagram as a personal account vs business. There is a big distinction between the two options. We’ll discuss the pros and cons of each option. Moreover, this workshop will also cover use of advertisement to increase reach and to target your audiences. Finally, we’ll show you budget friendly tools to maximize your time and use in this engaging platform.

Learn more: https://clients.tsbdc.org/workshop.aspx?ekey=10370039

Advanced Facebook Techniques

Tuesday, August 22 at 10 AM – 11 AM

Want to take your Facebook to the next level? Reach the right audiences, use the right tools, engage with your audience? This workshop is just right for you! In the session we will be discussing Facebook’s Power Editor. “According to recent sources, “an estimated 2% of your page fans actually see your posts.” Power Editor is advertising tool by Facebook where you can create targeted audiences to potentially amplify the reach of your post. Advanced options include targeting your audiences through their behaviors, demographics, interests, and even location, just to mention a few.