Storytelling on a Shoestring Budget
Valentina Escobar-Gonzalez—Founder, Beyond Engagement—Social Media Solutions
AVAILABLE ON-DEMAND Now | LOCATION: Online
Few marketers would say they have all the resources they need, but some organizations operate on a truly small budget. For nonprofits, small business, and others who need to find creative ways to market on a shoestring budget, storytelling is an especially valuable tool.
People respond to stories in a completely different way than they respond to traditional advertising or sales copy. Stories break through the noise and get to the heart of the matter (and the buyer).
In this session, Valentina will offer insights and tips for nonprofit and small-business marketers on how to use storytelling, even with a limited budget. You’ll learn about a consistent creativity framework and a checklist of ideas for content and visuals.
By the end of this session, you’ll be able to:
- Create a system that ensures employees or volunteers tell you about story opportunities
- Maximize your limited budget by creating stories people will want to share, amplifying your reach
- Strategically select where and how to promote your stories for maximum impact
March 2020 – Panelist Engagement event!
Do you know any veterans looking to start their own business? Encourage them to sign up for STRIVE today (it’s free too) https://www.etsu.edu/cbat/strive.php
Instagram: How to on Videos, IGTV, and Stories
Monday, February 24, 2020 at 10 AM – 11 AM, Johnson City, TN
62% of people say they have become more interested in a brand or product after seeing it in Stories. 500 Million people use Stories every day. We’ll discuss optimizing videos for your Instagram Business accounts on your newsfeed, Stories, and IGTV. Please be able to sign into your account before coming to the presentation.
Register here: https://clients.tsbdc.org/workshop.aspx?ekey=10400001
Instagram Lunch in Learn in April 2020 for Greeneville, SC Ad Club, Stay tuned for details.
Can’t make it to any events or don’t see any near you? I personally teach employees/staff optimization strategies and offer one-on-one training for professionals to stay up-to-date in their careers or business.
Call 855-880-5082 or email at Valentina@Beyond-Engagement.com.