Storytelling on a Shoestring Budget
Valentina Escobar-Gonzalez—Founder, Beyond Engagement—Social Media Solutions
AVAILABLE ON-DEMAND: September 10, 2019 | LOCATION: Online
Few marketers would say they have all the resources they need, but some organizations operate on a truly small budget. For nonprofits, small business, and others who need to find creative ways to market on a shoestring budget, storytelling is an especially valuable tool.
People respond to stories in a completely different way than they respond to traditional advertising or sales copy. Stories break through the noise and get to the heart of the matter (and the buyer).
In this session, Valentina will offer insights and tips for nonprofit and small-business marketers on how to use storytelling, even with a limited budget. You’ll learn about a consistent creativity framework and a checklist of ideas for content and visuals.
By the end of this session, you’ll be able to:
- Create a system that ensures employees or volunteers tell you about story opportunities
- Maximize your limited budget by creating stories people will want to share, amplifying your reach
- Strategically select where and how to promote your stories for maximum impact
Instagram for Businesses: How to on Hashtags and Videos
Thursday, September 19, 2019 at 10 AM – 11 AM
Posts with at least one hashtag average 12.6% more engagement. Struggling with hashtags? We’ll define hashtags. In addition, this workshop will offer suggestions for creating and using hashtags onto your Instagram posts. Whether you are using hashtags in your posts or Stories, we’ll create a strategy to implementing and optimizing them. By the year 2020, 80% of the content will be video. We’ll touch on Instagram Live, IGTV, and using optimizing videos for your Instagram Business accounts for your newsfeed and Stories. Please be able to sign into your account before coming to the presentation.
Holiday Edition Facebook & Instagram Workshop for the Business Owner
Wednesday, October 30, 2019 at 10 AM – 11 AM
Because the holidays are quickly approaching we’ve thought you’ll benefit from a Holiday themed Social Media Workshop. Discover tips, tools and advice for promoting your business during the holiday season. This training will discuss holiday campaigns used by other business and how to capture content that can be used for this season and beyond. Workshop limited to the first 25 registrants.
Can’t make it to any events or don’t see any near you? I personally teach employees/staff optimization strategies and offer one-on-one training for professionals to stay up-to-date in their careers or business.
Call 855-880-5082 or email at Valentina@Beyond-Engagement.com.