Yesterday (Election Day) I presented (via Skype) to a PR Graduate class from Emory & Henry College. I spoke about how companies/organizations/and even Presidential candidates incorporated their PR Campaigns into Social Media platforms and their audiences. One example was targeted to Millennial’s or Gen Y through the basic platforms such as Facebook, Twitter, and YouTube.
In reaching the Women audience, it wasn’t a huge surprise to see the Candidates wives’ using Pinterest as a platform to reach them, especially “pinning” recipes. Women are more than ever trying to use the crock pot (slow cooker) to make recipes or be crafty with the holidays in place.
It is said that the average women spends daily around 16.2 minutes on Pinterest vs. 16.8 on YouTube. Recipes being the most “pinned” on Pinterest vs. Fashion. If you’re a woman and reading this, I’m sure this picture represents something that has already happened, trying more recipes or crafts with the tablet handy in the kitchen.