How to Get Your Team LinkedIn-Ready (Even if They’re Not on Social Media Yet)

I was visiting a new networking group and I ran into a past client. I’m glad I did because she told me she needed me to train her new marketing employee (a Gen Z’er) who is rocking it in TikTok and Instagram but needed help on LinkedIn. Yes! This investment into training her would lead to potential connections that could led to fundraising more this organization, more foot traffic from a different demographic, and more professional events held at their space just by investing their time more on LinkedIn.

Discloser: I asked ChatGPT once again to help me create a blog post but I decided to weave in my own personal stories onto this blog, it is a rainy day (my sinuses flair up) and my kids are taking their first day of state testing, so I needed a little help today!

I also got inspired to write about this today with you because I talking to another marketer/friend who also told me she is noticing that trend of Gen Z’ers who are NOT investing on their personal brand on LinkedIn because they see it as another social media platform. They shouldn’t!

We need to get the word out to not only this group but it would be beneficial to others such as:

Small business owners who want their team to represent the brand online
Nonprofit leaders trying to boost visibility and attract donors or volunteers
Thought leaders or consultants building credibility with a wider audience
HR professionals focused on retention, recruitment, and professional development

Let’s face it—LinkedIn isn’t just a “nice-to-have” anymore.

It’s your digital business card, your networking event, your recruiting tool, and your industry credibility—all in one. But what happens when your team isn’t leveraging LinkedIn the way they should? Or worse… they aren’t on LinkedIn at all?

That’s where I come in.

I help businesses, nonprofits, and teams of all ages—from fresh-out-of-college Gen Z’ers to seasoned Baby Boomers—get confident and effective on LinkedIn. I’m actually teaching a Baby Boomer who has never created an account how to maximize her presence for a new career role after decades of being a teacher.

Why LinkedIn Training Matters More Than Ever

LinkedIn is more than a job board. It’s where decision-makers and thought leaders are hanging out, where your brand reputation is being shaped, and where your team can become ambassadors for your mission.

But here’s what I’ve personally seen in my 13 years as a consultant:

Gen Z employees often have the app but don’t know how to use it professionally.
Baby Boomers may have years of experience—but their profiles don’t reflect it (or they forgot their passwords, I’m not judging them, I also don’t remember my passwords).
Business owners and leaders want their teams to shine online, but don’t have time to train them

Sound familiar?

Customized LinkedIn Training That Works for Every Generation

I offer interactive workshops and 1:1 consultations designed to meet your team where they are—digitally and generationally. Whether your staff needs a confidence boost, a profile refresh, or content ideas to post without sounding robotic, I bring strategies that stick.

In every session, I cover:

Profile optimization (hello, professional first impressions! It is something I’m picky about)
How to grow connections without spamming (no one likes sales pitches within 5 minutes)
Content strategies to increase visibility
Time-saving tips and tools to stay consistent
Privacy and security settings everyone should know (this is important before getting started)

And yes—there’s room for Q&A, real-time support, and a little fun too (I added memes this year to my slidedeck).

Let’s Get You Booked

If you’re ready to:

Equip your staff with modern LinkedIn skills
Build a stronger presence as a thought leader
Create consistency across your team’s online presence

…then let’s chat. I’ve worked with local businesses, national nonprofits, and leadership teams that finally saw the ROI of showing up intentionally on LinkedIn.

Contact me today to book a private consultation or schedule a team training. I’ll bring the strategies. You bring the team. My details are below.

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