Book Review & Excerpts from Epic Content Marketing, the book from Brian W Piper and Joe Pulizzi
Whether you are in “Day One” in your journey as a marketer or a seasoned professional — you need to read to read this book to equip yourself with not only the latest in content marketing but with case studies of what others are doing. Ranging from email newsletter strategies to Web3, this book covers it all. I see myself referencing back to this book for ideas for my clients and have already started following the experts mentioned throughout the book to keep my knowledge and skills obtained from this book fresh. Below are a few notes that stood out to me in no order!
Six Principles of Epic Content Marketing (pg 65-66) include:
Fill a Need.
Have a point of view.
Avoid “sales speak”
Be best of breed.
“Listening posts” – (pg 86) getting feedback from customer posts which include:
Social Media listening
Words of Wisdom
“There is no silver bullet, but starting with a smaller, profitable group of customers is the best method for deciding which content niche you should explore as a business. ” – page (101)
I always knew that having a consistent email newsletter is something we all should do as marketers and business owners but this book really made me think of it in a different way.
Page: 167 (before you blog)
Can you commit to blogging/vlogging at least two times per week? (Content consistency is key.)
What is your ultimate goal in starting a blog? One year after you start blogging, how will the business be different?
Public Speaking Tips
My favorite tips came in the section: Public Speaking Tips that Rock because I present often and I get a kick a out of crafting my presentations better (pr 153-155). I really took personal notes from the part that mentions using lists and numbers during presentations. According to them, “Numbers keep people focused on where you are in the presentation.”
Tools for Social Media
Tools for Facebook: Meta Sharing Debugger tool
Case Study for Facebook: Canva (asks Qs o audience, ask for feedback and they share it, and of course, nice quality pictures)
Case Study for LinkedIn: Amazon (feature employee and social change issues)