Facebook Boost Your Business 2015 Tips from Keynote Speaker that every Small Business Owner that uses Facebook should know

#FBBoost Hashtag, event held in Nashville, TN

#fbboost Hashtag, event held in Nashville, TN

I recently attended Facebook’s Boost Your Business 2015 Event in Nashville, as part one of four held nationally. This blog entry is part 1 of 3.  The Welcome and Keynote was held by Jonathan Czaja, Director of Small Business for Facebook. Read below from tips and case studies from his presentation!

Disclosure: I paid to attend this conference and I was NOT told to blog about this event. I really enjoyed how the folks treated me and know my clients would learn a great deal.

Here are a few Business Pages that they keynote speaker used as an example throughout his presentation, you might want to “Like” their page and see what they are doing too:

Morgan Miller Plumbing – in Kansas City

Kay’s Designer Consignment – husband and wife business

Diva’s Snowgear

Boba Guy’s Tea Room

Little Passports – kids enrichment

40M SMBS – have active Facebook page

2M SMB are using ads on Facebook


 

Lesson 1 – Tell your authentic story

Morgan Miller Plumbing:

Here’s an example of what they use to market their employees, create an album of your employees and write about them, such as: “This ray of sunshine is …married with 4 kids. When…isn’t perfecting his needlepoint…” (customers aren’t happy when calling a plumber or inviting a stranger into their home, they like it when they could know a bit more about who it is)


 

Lesson 2 – It’s easy to get started

Kay Designer Consignment:

– boost posts (like designer purses) to get people to see your updates. The Right People.


 

Lesson 3 – Reach the people that matter to you

Diva’s Snowgear:

-Targetting (snow gear to fashionable women, it’s a very targeted market)

Boba Guy’s:

– reach the people that matter to you

– Target people like 2 miles from your Brick & Mortar (B&M) store

– or recently have been to your store

-CTA button – “get directions” or use “call now” feature


 

Lessons 4 – Use Advanced Targeting (Little Passports)

-Use Facebook Ads to reach:

-Existing customers (through their likes or opt-in emails)

-Customer audiences = look a like (to create multiple audiences)


 

Lessons 5 – Measure your results

(Little Passports) ecommerce (buy stuff online)

Use an Ad – Conversion pixel


 

Ad renders good in all devices: Desktop, Mobile, Tablet (Facebook make sure of it)


Here are a few pictures from their presentation

Time Spent on Mobile, Picture Taken at Facebook Boost Your Business 2015 in Nashville, TN

Time Spent on Mobile, Picture Taken at Facebook Boost Your Business 2015 in Nashville, TN

 

 

Time Spent on Mobile:

20% + of all time spent on mobile

12x/day

41 mins/day

 

 

 

 


 

Facebook Video Ads stats Picture Taken at Facebook Boost Your Business 2015 in Nashville, TN
Facebook Video Ads stats Picture Taken at Facebook Boost Your Business 2015 in Nashville, TN 

 

Facebook Video Ads Stats:

4B+/views per day

1M+/SBMs

75%+/on mobile

 

 

 

 

 

 

 

 

 

 


  • Manage your ads on mobile
  • Message from your page to your audiences
  • Learn more about section on Facebook.com/business/learn
  • There’s more support for you (the Facebook admin) because live support is now available!

 

I can help your business in many ways! I personally manage social media for my clients, or teach their employees/staff optimization strategies, I also offer one-on-one training for professionals who call themselves “dinosaurs” to stay up-to-date in their careers.

Call 855-880-5082 or email at Valentina@Beyond-Engagement.com.

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