I recently attended Facebook’s Boost Your Business 2015 Event in Nashville, as part one of four held nationally. This blog entry is part 1 of 3. The Welcome and Keynote was held by Jonathan Czaja, Director of Small Business for Facebook. Read below from tips and case studies from his presentation!
Disclosure: I paid to attend this conference and I was NOT told to blog about this event. I really enjoyed how the folks treated me and know my clients would learn a great deal.
Here are a few Business Pages that they keynote speaker used as an example throughout his presentation, you might want to “Like” their page and see what they are doing too:
Morgan Miller Plumbing – in Kansas City
Kay’s Designer Consignment – husband and wife business
Little Passports – kids enrichment
40M SMBS – have active Facebook page
2M SMB are using ads on Facebook
Lesson 1 – Tell your authentic story
Morgan Miller Plumbing:
Here’s an example of what they use to market their employees, create an album of your employees and write about them, such as: “This ray of sunshine is …married with 4 kids. When…isn’t perfecting his needlepoint…” (customers aren’t happy when calling a plumber or inviting a stranger into their home, they like it when they could know a bit more about who it is)
Lesson 2 – It’s easy to get started
Kay Designer Consignment:
– boost posts (like designer purses) to get people to see your updates. The Right People.
Lesson 3 – Reach the people that matter to you
-Targetting (snow gear to fashionable women, it’s a very targeted market)
– reach the people that matter to you
– Target people like 2 miles from your Brick & Mortar (B&M) store
– or recently have been to your store
-CTA button – “get directions” or use “call now” feature
Lessons 4 – Use Advanced Targeting (Little Passports)
-Use Facebook Ads to reach:
-Existing customers (through their likes or opt-in emails)
-Customer audiences = look a like (to create multiple audiences)
Lessons 5 – Measure your results
(Little Passports) ecommerce (buy stuff online)
Use an Ad – Conversion pixel
Ad renders good in all devices: Desktop, Mobile, Tablet (Facebook make sure of it)
Here are a few pictures from their presentation
Time Spent on Mobile:
20% + of all time spent on mobile
- Manage your ads on mobile
- Message from your page to your audiences
- Learn more about section on Facebook.com/business/learn
- There’s more support for you (the Facebook admin) because live support is now available!
I can help your business in many ways! I personally manage social media for my clients, or teach their employees/staff optimization strategies, I also offer one-on-one training for professionals who call themselves “dinosaurs” to stay up-to-date in their careers.
Call 855-880-5082 or email at Valentina@Beyond-Engagement.com.