• Sell Cars to Millennials through Social Media

    Exceptional research was conducted and presented to #KAWS8 by Lindsey Kirchoff on Millennial buying personas, tendencies, web research for the car industry. The secret to landing a sale includes EDUCATION through: “interactive/informative websites, inbound marketing [ebooks/blogging] and comparison…

  • Storyboard your message to reach new leads

    In research for this entry, I discovered that I hardly ever turn down reading “storyboards” from companies on Facebook. They’re engaging, explain more quickly vs. lengthily explanations (status updates), get straight to the heart of the message….and…