Sell Cars to Millennials through Social Media
Exceptional research was conducted and presented to #KAWS8 by Lindsey Kirchoff on Millennial buying personas, tendencies, web research for the car industry. The secret to landing a sale includes EDUCATION through: “interactive/informative websites, inbound marketing [ebooks/blogging] and comparison…
Storyboard your message to reach new leads
In research for this entry, I discovered that I hardly ever turn down reading “storyboards” from companies on Facebook. They’re engaging, explain more quickly vs. lengthily explanations (status updates), get straight to the heart of the message….and…
Tips for Staying Safe in an Online World for Teenagers
I was asked by Ellen Myatt to assist her in presenting the topic of Netiquette specifically Messaging, Murder, and Other Crimes: Remaining Safe in a Viral World at the 11th Grade Career Expo at Eastman. To be honest, she’s been…
Who is your Chief Engagement Officer? Things to consider
This is in response to David Edelman’s article: “Who is your Chief Engagement Officer?” on LinkedIn In my work with non-profits alone, it’s a full time job trying to engage with the past donors for ongoing sponsorships,…
One Marketing Tip for Holiday Season
Plan your holiday Marketing campaigns ahead of time….Most importantly enjoy each season entirely without jumping ahead to the next. It’s the week before Thanksgiving and this picture posted by journalist, Jeff McShan KHOU and it’s been shared…
Earth shook in Johnson City TN
I was about to start blogging when I experienced my room shaking back and forth. I’m scared since my parents experienced one of the worst earthquakes in Nicaragua in the 70s… It happened in KY, here:…
Pinterest Introduces Secret Boards, Great for Young Female Professionals
It’s about time! Pinterest Introduces Secret Boards (according to an article from Mashable). Can’t tell you the times where I’ve predicted a pregnancy, engagement, or something controversial a week before it’s been announced by the “pinner” based on…
Incorporating your PR campaigns into Social Media
Yesterday (Election Day) I presented (via Skype) to a PR Graduate class from Emory & Henry College. I spoke about how companies/organizations/and even Presidential candidates incorporated their PR Campaigns into Social Media platforms and their…
Valentina Escobar-Gonzalez receiving award for Forty under 40 Tri-Cities, TN/VA
I’ve been selected as a honoree of The Tri-Cities Business Journal 20th annual class of 40 Under Forty. The publication recognizes 40 “rising stars” of the Tri-Cities business community under 40 years of age. The event was…
Valentina selected as a honoree of 40 Under Forty Tri-Cities
I’ve been selected as a honoree! Each year, Business Journal of Tri-Cities, TN/VA “readers nominate individuals under the age of 40 whom they believe are the rising stars of the Tri-Cities business community”. I can’t wait to see who nominated…