Honorable Mention Awarded to Beyond Engagement for Innovation
My company, Beyond Engagement was a finalist in the Innovation Category (businesses under one year) and Marketing. Beyond Engagement received an honorable mention in Innovation. The KOSBE Awards is a prestigious award ceremony of the Kingsport Chamber. Kingsport…
It’s (still) hard out there for a millennial
If you’re reading this AND you’re a marketer, then READ this presentation below! Don’t underestimate the power of Gen Y. I wouldn’t be doing my job if I didn’t add this spectacular presentation to my blog from 8095…
My Presentation to the Kingsport Rotary Club
Here are a few pictures from the event. I had a great time speaking about Social Media and Engagement Marketing. I put emphasis on engaging with others and mapping their interests based on…
Survey says unemployment among 20-somethings may be their fault
This title was from WCVB. Here’s the video and article: http://www.wcvb.com/news/money/Survey-says-unemployment-among-20-somethings-may-be-their-fault/-/9848680/17568194/-/item/0/-/qns5raz/-/index.html Here’s more information on Lindsey Kirchoff, the success story from the video above. I met her in Knoxville over coffee and I told her to leave TN/go…
Do Not Forget G+ and LinkedIn to stay ahead of competition
Google Plus (Google+, G+) & LinkedIn! Don’t forget about these two major platforms when staying ahead of competitors whether it’s for improving your visibly in search ranks and/or to stay ahead of competitors by keeping tracking of what…
Engage with Audience on Social Media the Old Fashioned Way
Today I put to practice what I preach on Social Media but I did it in person (and it worked)! Build rapport and then ask for something (sell). I participated in the United Way’s Celebrity Bagging Event, essentially…
Sell Cars to Millennials through Social Media
Exceptional research was conducted and presented to #KAWS8 by Lindsey Kirchoff on Millennial buying personas, tendencies, web research for the car industry. The secret to landing a sale includes EDUCATION through: “interactive/informative websites, inbound marketing [ebooks/blogging] and comparison…
Storyboard your message to reach new leads
In research for this entry, I discovered that I hardly ever turn down reading “storyboards” from companies on Facebook. They’re engaging, explain more quickly vs. lengthily explanations (status updates), get straight to the heart of the message….and…
Tips for Staying Safe in an Online World for Teenagers
I was asked by Ellen Myatt to assist her in presenting the topic of Netiquette specifically Messaging, Murder, and Other Crimes: Remaining Safe in a Viral World at the 11th Grade Career Expo at Eastman. To be honest, she’s been…
Who is your Chief Engagement Officer? Things to consider
This is in response to David Edelman’s article: “Who is your Chief Engagement Officer?” on LinkedIn In my work with non-profits alone, it’s a full time job trying to engage with the past donors for ongoing sponsorships,…