• I gave up Dunkin’ Donuts for Lent and why it was hard

    I haven’t had Dunkin’ Donuts since the beginning of Lent, around March 5th. It’s been a long time! (for me, at least).  I go there to get my favorite, Decaf Iced Pumpkin Coffee or on the weekends, I get the…

  • Quick Read – Spring Clean your Social Media Platforms

    Spring starts on March 20th. It’s right around the corner! It’s time to make updates to freshen up to your Social Media platforms.   Questions to ask yourself: Has it been a while since you updated your.… Facebook: Profile picture, Cover…

  • Panel (left to right) Laura Click, M. Valentina Escobar-Gonzalez,Chris Craft,

    Non profit— Strategies for the Beginner Social Media Marketer

    Social Media Start-Up — Strategies for the Beginner Social Media Marketer at SocialSlam: Responses for a Non-profit perspective.  SoSlam’s conference was attended by 500 individuals from 25 states and 5 countries in Knoxville, TN on April 5th 2013. These tips will…

  • Engage with Audience on Social Media the Old Fashioned Way

    Today I put to practice what I preach on Social Media but I did it in person (and it worked)! Build rapport and then ask for something (sell). I participated in the United Way’s Celebrity Bagging Event, essentially I bagged people’s…

  • Sell Cars to Millennials through Social Media

    Exceptional research was conducted and presented to #KAWS8 by Lindsey Kirchoff on Millennial buying personas, tendencies, web research for the car industry. The secret to landing a sale includes EDUCATION through: “interactive/informative websites, inbound marketing [ebooks/blogging] and comparison resources.” Suggestions include:…

  • Storyboard your message to reach new leads

    In research for this entry, I discovered that I hardly ever turn down reading “storyboards” from companies on Facebook. They’re engaging, explain more quickly vs. lengthily explanations (status updates), get straight to the heart of the message….and are cost-effective! Here’s…