Spicing up your AI Prompts with these tips

Thanks for joining me recently as I shared my favorite sessions from a sold out marketing conference in Boston that I attended. Let’s pivot from what I have recapped recently (see very bottom) and dive into AI.

Taking a stand will separate you from others using AI for content. In the session labeled: AI Tools and Tactics: From Research to Writing and Beyond by Andy Crestodina, he shares:

“ChatGPT can’t throw a punch

…but it can find provocative topics!”

He used a case study about a spacecraft launch services industry and he put emphasis on creating personas for content creation as a first step.

He added asking AI for things such as listing the personas hopes, dreams, fear, concerns, emotional triggers to name a few.

Though Leadership – Being memorable

How do you really be different in this AI world where everyone is using this tool? You use this prompt that he shared with us:

“What are some relatively mundane, almost trivial space industry topics that professionals have very strong opinions about?”

Hint: “provocative but mundane prompt.”

Case study: things to remove on your website

He shared a controversial blog post that he posted called: 13 Things to Remove from Your Website Immediately. He created a video for YouTube (along with the written blog post) that had 775 (mostly not-positive comments). He showed us the results that led to 100x visibility.

When in doubt, think of quote that he shared from Seth Godin:

“Thought leadership always creates tension. It’s about making assertions. You have to be willing to be wrong. You can be certain that some people will disagree.”

Back to this prompt that he shared with us:

“What are some relatively mundane, almost trivial space industry topics that professionals have very strong opinions about?”

You can add more food for thought by asking yourself these two questions that he shared with us:

What questions are people in {industry} afraid to answer?
What are the most important topics in {industry} that are least likely to be covered by the popular blogs?

Before you do that, keep reading.

Jargon: your bff?

I also attended Christopher S. Penn‘s jammed packed session labeled: The B2B Marketer’s Guide to Prompt Engineering.

Love this quote he shared with attendees:

“Key takeaway: the more relevant, specific words you use, the better your prompts will perform. Jargon is your friend.”

When using prompts, consider his framework, RAPPEL which stands for:

Role – be specific on who it is

Action – the task you making it do

Prime – what does the model know about the subject?

Prompt – write the prompt

Evaluate – refine until you get what you need

Learn – “ask the model to encode the process,” “ask the model to build a prompt that encapsulates the task you can repeat it.”

You can grab his framework here.

Wrapping up

Now that I have these great tips to use for ChatGPT, I asked it this question from above:

“What questions are people in {industry} afraid to answer?”

And guess what, I have 18 questions to answer that I can use for upcoming blog posts.

If you are stuck on creating your videos or on your personal brand. I can help you. I offer private one on one consultations for growing your online presence, I also do workshops for businesses. Reach out to me with my info below to get started.

Here are my most recent blog posts and previous sessions takeaways: