Doing Good Work Isn’t Always Enough
Photo Credit: Michael Madden
Over the past year, I've spent a lot of time getting involved in the Lehigh Valley community. I've volunteered with the Junior League of Lehigh Valley. I coached with Girls…
After 14 Years in Business, I Had to Start Over Professionally. Here’s What Worked.
After 14 Years in Business, I Had to Start Over Professionally. Here’s What Worked.
One year ago, I packed up my life in Tennessee and moved to Pennsylvania. At the same time, I was celebrating nearly 14 years in business with Beyond Engagement Social…
Fear, AI, Authenticity, and Hope: Our Biggest Takeaways From Mark Schaefer’s Uprising
Fear, AI, Authenticity, and Hope: Our Biggest Takeaways From Mark Schaefer’s Uprising
What We Learned at The Uprising Retreat: AI, Authenticity, and the Future of Marketing This week, Melanie Borden from Human to Brand and I reflected on our experience at The Uprising Retreat by…
Skill Up Your Visibility: What I Shared at the Lehigh Valley Chamber About LinkedIn, Personal Branding, and Being Memorable
Skill Up Your Visibility: What I Shared at the Lehigh Valley Chamber About LinkedIn, Personal Branding, and Being Memorable
There are moments in business where you realize, “Wow… this actually works.” That’s exactly how I felt after presenting “Skill Up Your Visibility, Your Personal Brand Redefined” for the Lehigh…
What I Learned at Mark Schaefer’s Uprising: Wisdom, Visibility, and the Future of Marketing in the Age of AI
What I Learned at Mark Schaefer’s Uprising: Wisdom, Visibility, and the Future of Marketing in the Age of AI
What I Learned at Mark Schaefer’s Uprising: Wisdom, Visibility, and the Future of Marketing in the Age of AI Last week, I had the privilege of attending Mark Schaefer’s Uprising…
How to Use AI Without Losing Your Voice (A Real Conversation with Rabbi Moshe)
How to Use AI Without Losing Your Voice (A Real Conversation with Rabbi Moshe)
In this conversation with Rabbi Moshe, we go way beyond “post more on social media.” We talk about what it really means to show up with intention—especially in a world…
How Businesses in the Lehigh Valley Can Use AI and Social Media Without Losing Their Human Touch in 2026
AI in Marketing: How to Use It Without Losing Your Authentic Voice
Everyone is tired of hearing about AI these days, but it really helps marketers do their job more effectively. I want to share with you how it could help you…