Busy Business Owner? Quick Tips to Promote Holiday Specials in Social Media

Busy Business Owner? Quick Tips to Promote Holiday Specials in Social Media

Busy Business Owner? Quick Tips to Promote Holiday Specials in Social Media

Busy Small Business Owner? Overwhelmed about the upcoming holidays? Want to promote your promos/deals online? Here are tips that take maybe one hour to promote your holidays offers on Social Media. This is what you need to do NOW:

  1. 10 minutes: Take pictures of your business, such as the building (make it pretty), the products, and/or services that you offer.
  2. Get outside of your business! Go to a local coffee shop and pop that laptop/tablet open.
  3. 5 minutes: Brainstorm your promos, such as BOGO items
  4. 5 minutes: Download Tweetdeck or Hootsuite. These programs help you schedule your Facebook posts/tweets ahead of time.
  5. 15 minutes: Start scheduling your promos/deals, try doing it for morning, lunch, and evening hours.
  6. 20 minutes: Add visuals such as pictures to your Facebook posts. If you’re in a new location or hard to find one, post pictures of the building/streets. If you’re in retail add some flair to your pictures by editing pictures with PicMonkey
  7. 5 minutes: Add hashtags (#) for tweets and Facebook posts. Hashtags are like keywords people can search for such as #Makeup #Fashion #YourCity #Promos #Industry (More details below)

Things to keep in mind:

  • Don’t oversell, or post too often, or all at once, thats why there’s the schedule button!
  • Make sure your pictures are clean, simple, and with a white background
  • You can add Pinterest or Instagram into the mix, treat it like Twitter when it comes to the content (Hashtag happy/short but sweet) but like Facebook with great visuals (i.e. I’ll provide an example below)
Sample Pet Promo

Sample Pet Promo –

“We’ll be having #BOGO 20% off on Doggie #StockingStuffers #Treats on Friday. Just mention you saw it on #Pinterest or #Instagram #Pets #JohnsonCity #PetHoliday #Woof #Dog”

Still stuck on Hashtags? Here’s a great list of Hashtags based on your industry (and yes, people actually use these and search for these, so USE THEM!)

WHY……..Invest in Social media? Especially now??? Here’s why:

  • Approximately 46% of online users count on social media when making a purchase decision. (Source: Nielsen) 
  • Social media produces almost double the marketing leads of trade shows, telemarketing, direct mail, or PPC. (Source: HubSpot)
  • 25% of consumers who complain about products on Facebook or Twitter expect a response within 1 hour. (Source: American Express) 
  • Revenue per Pin in Dec 2012 was $0.64. On average a retailer generated 64 cents in sales for every pin that originated from their profile or website. Pinterest receives 100M+ new pins every day. At 64 cents a pin – Pinterest is generating billions of dollars worth of e-commerce sales per month.” (Source: Piqora)