Beyond the Profile: Building Visibility, Relationships & Your Personal Brand on LinkedIn hosted by the Hispanic Chamber of Commerce

LinkedIn isn’t just about having a polished profile or posting more content. It’s about helping people understand who you are, what you value, and what you bring to the table — while building and maintaining meaningful professional relationships.

In this interactive workshop, LinkedIn strategist and marketing consultant Valentina Escobar-Gonzalez, MBA will show professionals, entrepreneurs, and business leaders how to use LinkedIn more intentionally to increase their visibility without feeling like they have to become a “content creator.”

We’ll also talk about a challenge many professionals face: How do you show your personality and build a personal brand when you work in a corporate or highly regulated environment?

• Participants will learn how to:
• – Bring personality and values into their LinkedIn presence while still maintaining a professional reputation and respecting company guidelines.
• – Understand the difference between a personal brand and a company brand and how the two can work together.
• – Increase visibility without constantly posting, including how strategic commenting and engagement can put you in front of the right people.
• – Amplify the work of your company, team, colleagues, and community by engaging with and sharing their content in a meaningful way.
• – Stay connected and build relationships with the people already in your network so connections don’t simply become names sitting in your LinkedIn account. 

The goal isn’t to turn everyone into an influencer. It’s to help you become more intentional, visible, and memorable to the people who matter to your career, business, and community.

Register here: