LinkedIn is not just a site to be noticed by headhunters. Actually “[LinkedIn] visitors view content on LinkedIn seven times more often than job listings” – quote from Content Marketing Institute Magazine, B2B Social Media Finally Comes of Age, February 2018 Issue.
I recently led a sold out LinkedIn workshop for a local young professionals group. I demonstrated how to use your personal LinkedIn page to drive more engagement and keep you top of mind vs sales pitching to your audiences. Finally, I discussed with this group an effective social media plan for busy professionals. Read below for a quick list of content ideas and a plan.
“LinkedIn Commands a massive 97% of B2B Social media action, almost double the number reported in 2010,” – a study from the Content Marketing Institute’s latest B2B benchmark report.
Regardless of what field or industry you are in, you need to have a strategy for your LinkedIn. This is beyond “branding” yourself and completing all the checked boxes of: adding your profile picture, spending a significant amount of time filling out your profile, and sending/asking for recommendations. I highly recommend reading this article from MarketingProfs about LinkedIn Profiles if you want to learn more.
You need to provide content to identify yourself as a thought leader or influencer whether you work for yourself or are a corporate/nonprofit professional. According to an article mentioned above from Content Marketing Institute: “any B2B Buyer will consume 10 pieces of content during [the] purchase process…so if you want to be in that consideration set…you need to be visible at all times.”
Here is what you should try to start doing:
- Follow Company or Association Pages, start “liking” their posts or commenting
- Engage with Others – allocate the time to scroll through your newsfeed
- Post Status Updates (see specifics below)
*Please note: what you “like” or comment might show up to your audiences on their newsfeed, be mindful of that and that it ties well with your brand and industry.
I agree with this quote from Hootsuite blog post:
“Any content you post should: Be of value to someone’s career (whether as a business owner or employee), offer a tip related to business growth, or a career, inspire someone in their work life, be relevant to the industry in which you operate in, come from a credible source”
In addition to engagement, here are a few tips I shared with my audience from Marketing Profs Pro Webinar, “How to Succeed at LinkedIn Content Marketing: Three Must-Have Strategies” with Viveka von Rosen. (I’m a Pro Member of MarketingProfs)
- Using LinkedIn Publisher for repurposing blog posts
- (Force yourself to) Using Video to increase visibility of posts
- Using long-form updates on your newsfeed (no images, add link in the comment section)
If you are feeling a little overwhelmed about everything you just read. It’s ok! It is a lot of work if you haven’t done much with LinkedIn before. Just know that “a Business Insider’s Digital Trust report found LinkedIn is far more trusted by users than either Facebook or Twitter so all this work might be worth your time.
If you want to just be consistent about posting updates, you might just want to try to schedule your posts using a scheduling tool such as Hootsuite (I use the free version) or Buffer.
Would you like to learn more? Why not connect with me for a coaching session?
Valentina Escobar-Gonzalez, MBA is an award winning young professional. She has a background in sales and has been using social media platforms professionally since 2009. Her experiences stem from years of staying current on the latest in industry news, handling customer objectives, and creating a solid social media marketing plan.
Call 855-880-5082 or email at Valentina@Beyond-Engagement.com to learn more about her services.