• Sell Cars to Millennials through Social Media

    Exceptional research was conducted and presented to #KAWS8 by Lindsey Kirchoff¬†on Millennial buying personas, tendencies, web research for the car industry. The secret to landing a sale includes EDUCATION through: “interactive/informative websites, inbound marketing [ebooks/blogging] and comparison resources.” Suggestions include:…

  • Storyboard your message to reach new leads

    In research for this entry, I discovered that I hardly ever turn down reading “storyboards” from companies on Facebook. They’re engaging, explain more quickly vs. lengthily explanations (status updates), get straight to the heart of the message….and are cost-effective! Here’s…

  • Social Media Takes Bristol Rhythm and Roots to a New Level

    15,000 “Friends” and 2700 “followers” on Twitter:¬†Social Media leaders say Twitter, Facebook, Instagram, etc. helped enhance the Rhythm and Roots experience this year, by providing behind-the-scenes looks. (from WJHL.com) They are using intimate video interviews with performing bands taken this…