Exceptional research was conducted and presented to #KAWS8 by Lindsey Kirchoff on Millennial buying personas, tendencies, web research for the car industry. The secret to landing a sale includes EDUCATION through: “interactive/informative websites, inbound marketing [ebooks/blogging] and comparison resources.” Suggestions include: Hire Millennial Writers/Sales Reps…Follow-up ASAP! (In addition to: SEO, Email Marketing, Lead Nuturing, Social CRM,[…]
15,000 “Friends” and 2700 “followers” on Twitter: Social Media leaders say Twitter, Facebook, Instagram, etc. helped enhance the Rhythm and Roots experience this year, by providing behind-the-scenes looks. (from WJHL.com) They are using intimate video interviews with performing bands taken this year to engage with future audiences and to build excitement for next year.