Selfie with audience

Top Engagement Marketing Tips for Small Business Owners

I recently completed a presentation about engagement marketing to a group of small business owners, advertising professionals, and (a) university professor(s). I’m always asked about what Engagement Marketing means and tips for success. Here are a few suggestions, I offered to this group: Engagement Marketing is…. Quick Response (within an hour, preferably) Consistent (scheduled updates[…]

Quick Read – Spring Clean your Social Media Platforms

Spring starts on March 20th. It’s right around the corner! It’s time to make updates to freshen up to your Social Media platforms.   Questions to ask yourself: Has it been a while since you updated your.… Facebook: Profile picture, Cover photo? Twitter: Avatar, Background Picture, Header? All Platforms: Profile Info, Bio, etc (has anything changed[…]

Social Media Folks – My Book Review of JJJRH

If you’re a social media consultant, content manager or have to personally manage the social media for your business or to secure your job at a corporation, then I highly recommend reading this book. Gary Vaynerchuck’s book Jab, Jab, Jab, Right hook (JJJRH) is ideal for those individually responsible for managing social media marketing. I[…]

Survey says unemployment among 20-somethings may be their fault

This title was from WCVB. Here’s the video and article: http://www.wcvb.com/news/money/Survey-says-unemployment-among-20-somethings-may-be-their-fault/-/9848680/17568194/-/item/0/-/qns5raz/-/index.html Here’s more information on Lindsey Kirchoff, the success story from the video above. I met her in Knoxville over coffee and I told her to leave TN/go back to Boston and to focus on blogging and attend HubSpot’s Conference “World’s Largest Gathering of Inbound Marketers.”[…]