Marketers will go Bananas with Small Data: The Tiny Clues that Uncover Huge Trends by Martin Lindstrom

Marketers will go Bananas with Small Data: The Tiny Clues that Uncover Huge Trends by Martin Lindstrom

It’s hard to believe how the research on the placement of refrigerator magnets in the homes of families in Serbia and Saudi Arabia lead to the launch of a toy company in Russia. Even more bazar, what is found on the bottom of a pair of shoes of a 11-year old boy in Germany helped marketers[…]

It’s (still) hard out there for a millennial

If you’re reading this AND you’re a marketer, then READ this presentation below! Don’t underestimate the power of Gen Y. I wouldn’t be doing my job if I didn’t add this spectacular presentation to my blog from 8095 Refreshed. I want to thank PR Daily and the author, Michael Sebastian for writing about it. I’m a[…]