Exceptional research was conducted and presented to #KAWS8 by Lindsey Kirchoff on Millennial buying personas, tendencies, web research for the car industry. The secret to landing a sale includes EDUCATION through: “interactive/informative websites, inbound marketing [ebooks/blogging] and comparison resources.” Suggestions include: Hire Millennial Writers/Sales Reps…Follow-up ASAP! (In addition to: SEO, Email Marketing, Lead Nuturing, Social CRM, Landing Pages, Video, etc…)
Did you know…Millennials visit an average of 25 sites before purchasing a vehicle?
Lindsey’s slides on “Why Millennials Aren’t Buying Cars” are below: