Part 3: Facebook Boost your Business Event – How to Drive In-Store Sales through Targeting and using an Effective Content Strategy
Have a Brick and Mortar Store? Interested increasing traffic to your store? Do you struggle creating content for your business? You’re in luck. I’m sharing my notes from Facebook’s own event, Boost your Business, these tips will include targeting your audiences and coming up with content.
This blog entry is part 2 of 3, see Part One(my notes from Jonathan Czaja, Director of Small Business for Facebook) Part 2 includes Facebook Case Studies from Businesses based out of Nashville, see Part Two.
Disclosure: I paid to attend this conference and I was NOT told to blog about this event. I really enjoyed how the folks treated me and know my clients would learn a great deal.
Driving In-Store Sales
Track one breakout session: Targeting and Solutions Overview
80% of people in the US in FB are connected to at least one biz
Here’s what you need to do:
Make sure you update your biz name, phone, website
Download the Pages Managers App on your phone
Promote (go to right side of your page) your Ad from your FB page
Promote your local Biz …or
Promote your Page
To “amplify your delivery”
For example a Chiropractor could post a “Workout Wednesday” video (i.e. show great workouts safe from injuries that are common or fans that haven’t gotten an alignment for a while, the presenter was giving this content idea to Dunn Chiropractor based out of Nashville – DunnwithPain.com )
Native targeting –
discusses Location (i.e. city/zip code)
Demographic (relationship status, like engaged couples for wedding industry businesses)
Interests like (baseball fans)
-Custom audiences (people who have already “liked” your pages)
Lookalike audiences (presenters favorite) – pg. 16 she used Nest Interiors (here in Johnson City, TN) as a example from the audience present
If you don’t understand Facebook Ads, Paid Ones or Boosted ones. I can help you and your business understand them and target your audience (not just the masses but potential leads)! I also personally manage social media for my clients, or teach their employees/staff optimization strategies, I also offer one-on-one training for professionals who call themselves “dinosaurs” to stay up-to-date in their careers.