How Social Media Can Attract Companies to the Tri-Cities
Social Media has helped small communities around the country land a “big fish”, that is a company with more than 100 employees.
Why Invest in Social Media Marketing?
Approximately 46% of online users count on social media when making a purchase decision. (Source: Nielsen)
Social media produces almost double the marketing leads of trade shows, telemarketing, direct mail, or PPC. (Source: HubSpot)
25% of consumers who complain about products on Facebook or Twitter expect a response within 1 hour. (Source: American Express)
Attract Potential Companies and their Employees to Move to the Region
Companies need to make sure their employees will want to make the move. That’s why you need to leverage this area’s assets.
According to this (2010, post recession) article “5 Ways Cities Are Using Social Media to Reverse Economic Downturn,” the Roanoke Regional Partnership created a website “in order to raise interest in outdoor assets like the Blue Ridge Mountains, Appalachian Trail and Blue Ridge Parkway.” They used major social media platforms to promote local events and engagement with the audience.
“According to Thomas Becher, president of public relations and advertising agency tba, within one year of adding social media to its communications mix, greenway use in the area was up 29% and state parks usage rose 12% – four times the average in Virginia.” (see complete article, here)
Economic Development: Ask…
In the article, 10 Ways Local Government Can Use Social Media companies “social media to scope out communities as they look to build or relocate their business.” This article provides a good example from the City of Charleston of a Facebook Status that could be used.
Collect Information. Use it. Advertise.
Does your economic development manager have a narrowed list of companies interested in moving to the Tri-Cities? Does the City Committee want to pursue a specific industry to relocate here? In How to use Power Editor to Ignite your Facebook Marketing, we target this “granular” audience and reach them with Ads. It can be done through Emails, Industry, Company, etc. Read about it, here.
I can help your business in many ways! We personally manage social media for our clients, or we teach their employees/staff optimization strategies, we also offer one-on-one training for professionals who call themselves “dinosaurs” to stay up-to-date in their careers.