You can also contact me directly! I check my emails often throughout the day when I'm not in meetings, consulting, or doing a speaking engagement.

How to Engage with Online Customers ASAP with Social Media

    Presentation on how to engage with online audiences and reach more potential customers, stats included! This was recorded Live at the Noon Knowledge series offered weekly at the Virginia Highlands Small Business Incubator in Abingdon, Virginia on March 25, 2015. (see below) Washington County Noon Knowledge Social Media Workshop, May 25, 2015 from Sandy[…]

Selfie with audience

Top Engagement Marketing Tips for Small Business Owners

I recently completed a presentation about engagement marketing to a group of small business owners, advertising professionals, and (a) university professor(s). I’m always asked about what Engagement Marketing means and tips for success. Here are a few suggestions, I offered to this group: Engagement Marketing is…. Quick Response (within an hour, preferably) Consistent (scheduled updates[…]

Valentina Escobar-Gonzalez speaking at a local AFP chapter about non profits and social media strategies

Top Tips for Non Profit Using Social Media Strategies

I spoke at a local Association of Fundraising Professionals Chapter. Here are the tips I offered to this group of nonprofit organizations and educational institutions: Facebook 101: •Have a plan (Who, What, When) •Set up a Business Page, “Like” Page not Friend Page •Fill in About Section completely •Add pictures or albums •Use Visuals (http://www.picmonkey.com/ –[…]

Strategies for the Beginner Social Media Marketer

Upcoming Conference where I’ll be a panelist, here’s more information about the breakout session. BREAKOUT LEVEL ONE: Social Media Start-Up — Strategies for the Beginner Social Media Marketer Our panelists are working with a wide variety of companies, non-profits, universities and associations to make social happen!  How do you get over the hump? Here the[…]

Avon University to welcome Valentina Escobar-Gonzalez from Beyond Engagement – Social Media Solutions.

Avon University to welcome Valentina Escobar-Gonzalez from Beyond Engagement – Social Media Solutions. Paula Dukes, owner of Avon Beauty Center by Paula Dukes and founder of the Dream Achiever Team created Avon University to help her team with their businesses. She teaches most of the classes herself but from time to time she brings in[…]

Valentina Escobar-Gonzalez Panelist at SoSlam Conference

Knoxville, TN. Social Slam Conference. Photo from Mark Schaefer’s blog, BusinessesGrow.com Social Slam, SoSlam, is considered “is place where you will learn, energize, and network with the brightest minds in our business.” This year, keynote speaker: Jeff Bullas, famous Aussie social media blogger, will make his American debut at this conference. Please read more about Social Slam,[…]

SOCIAL MEDIA: FACEBOOK AND BEYOND Presentation at Johnson City Public Library

Excited to be speaking about Facebook, Pinterest, Twitter, and much more at the Johnson City Public Library, please see their Press Release below.         PRESS RELEASE   FOR IMMEDIATE RELEASE Johnson City, TN, January 10, 2013 Contact: Lisa Williams (423) 434-4356 (423) 434-4469 fax lwilliams@jcpl.net     Social media: facebook and beyond[…]

My Presentation to the Kingsport Rotary Club

        Here are a few pictures from the event. I had a great time speaking about Social Media and Engagement Marketing. I put emphasis on engaging with others and mapping their interests based on their “likes” on Facebook and their tweets.

Tips for Staying Safe in an Online World for Teenagers

I was asked by  Ellen Myatt to assist her in presenting  the topic of Netiquette specifically Messaging, Murder, and Other Crimes: Remaining Safe in a Viral World at the 11th Grade Career Expo at Eastman. To be honest, she’s been doing this presentation for years and created the PPT herself. I was included in the presentation to cater[…]