Marketers will go Bananas with Small Data: The Tiny Clues that Uncover Huge Trends by Martin Lindstrom

Marketers will go Bananas with Small Data: The Tiny Clues that Uncover Huge Trends by Martin Lindstrom

It’s hard to believe how the research on the placement of refrigerator magnets in the homes of families in Serbia and Saudi Arabia lead to the launch of a toy company in Russia. Even more bazar, what is found on the bottom of a pair of shoes of a 11-year old boy in Germany helped marketers[…]

Big Heart, Small Budget: Social Media for Nonprofits and Small Businesses: M. Valentina Escobar-Gonzalez on Marketing Smarts
Quick Checklist for Facebook Admins about your About Page

Quick Checklist for Facebook Admins about your About Page

When was the last time you updated your Facebook Page? (Hopefully not when you first set it up three years ago) I’m not referring to status updates but more specifically your “About” Page. It matters! Why? Read more about SEO and Facebook Pages on Google Searches. Here are a few questions I ask my clients when I review[…]

Featured in Superwoman Smarts podcast

Featured in Superwoman Smarts Podcast discussing Social Media Engagement Versus Followers

Listen below or follow the link under image to hear more: From Superwoman Smarts Podcast: “Engagement is not just about Likes or Followers. What’s the point of having thousands upon thousands of Likes who don’t really care about your message and will never buy from you or walk into your store? This episode is an[…]

Picture from Facebook Boost your Business Event Held in Nashville, TN

Part 3: Facebook Boost your Business Event – How to Drive In-Store Sales through Targeting and using an Effective Content Strategy

Have a Brick and Mortar Store? Interested increasing traffic to your store? Do you struggle creating content for your business? You’re in luck. I’m sharing my notes from Facebook’s own event, Boost your Business, these tips will include targeting your audiences and coming up with content. This blog entry is part 2 of 3, see Part[…]

#FBBoost Hashtag, event held in Nashville, TN

Facebook Boost Your Business 2015 Tips from Keynote Speaker that every Small Business Owner that uses Facebook should know

I recently attended Facebook’s Boost Your Business 2015 Event in Nashville, as part one of four held nationally. This blog entry is part 1 of 3.  The Welcome and Keynote was held by Jonathan Czaja, Director of Small Business for Facebook. Read below from tips and case studies from his presentation! Disclosure: I paid to attend[…]

Valentina Escobar-Gonzalez with Aniseh Hamour from WJHL discussing Cell Phone Privacy

Featured on WJHL — Smartphone users may be giving away personal information without even knowing

Watch Entire TV Interview Here!!!   To See the Full TV Interview Summary, visit this WJHL TV Interview Summary or copy and paste this full link to view it: http://wjhl.com/2015/08/25/smartphone-users-may-be-giving-away-personal-information-without-even-knowing/

Eric and Kat Latham from Johnson City Brewing Company

Beer, Brains, and Beauty: How Kat Latham from Johnson City Brewing Company handles Business and Marketing in a Competitive Craft Beer Industry

Once a month, I blog about an amazing woman who excels not only in Business but in Marketing & Social Media. Read below to learn more about Kat Latham: wife of Eric Latham and part-owner of Johnson City Brewing Company, and mother to two young daughters (under the ages of five) in Johnson City, TN. (Take[…]

Start planning for your 2015 Holiday Season with these Social Media tools

Start planning for your 2015 Holiday Season with these Social Media tools

They don’t call it Christmas in July for nothing. Yes. You’ve been seeing the Black Friday deals this month. Are you ready for be proactive vs reactive this Holiday season? I lost sleep a few months ago already thinking of what I could offer my clients this year as practical tips for the upcoming season.[…]

M. Valentina Escobar-Gonzalez, MBA founder of Beyond Engagement - Social Media Solutions Featured in Kingsport Times-News, "Facebook is social, but also all business"

Featured in the Kingsport Times-News: Facebook is social, but also all business

Read more:  Facebook is social, but also all business | Kingsport Times-News by Hank Hayes Or Click Here http://www.timesnews.net/article/9089510/facebook-is-social-but-also-all-business#ixzz3fn1KxglF