Valentina’s Tips for a Useful and Strong Social Media Strategy
2 Reasons Why You Are Seeing Less Likes on Your Posts

2 Reasons Why You Are Seeing Less Likes on Your Posts

If you are seeing less engagement on your post, whether it is “likes”, replies, or comments. You might want to take two minutes to read below to figure out why? I admit it. I like getting “likes” on my posts, tweets, status updates. There is research behind how we get a dopamine high on these[…]

5 Tips from a Social Media Consultant

5 Tips from a Social Media Consultant

Social Media technology changes daily. In my 5th year in Business, I wanted to share with you one of my strategies that I discuss with my clients as a social media consultant. Small Business owners learn how to use social media to increase revenue, or sales per customer. Speaking of customers, perhaps even add more customer loyalty.[…]

Marketers will go Bananas with Small Data: The Tiny Clues that Uncover Huge Trends by Martin Lindstrom

Marketers will go Bananas with Small Data: The Tiny Clues that Uncover Huge Trends by Martin Lindstrom

It’s hard to believe how the research on the placement of refrigerator magnets in the homes of families in Serbia and Saudi Arabia lead to the launch of a toy company in Russia. Even more bazar, what is found on the bottom of a pair of shoes of a 11-year old boy in Germany helped marketers[…]

Big Heart, Small Budget: Social Media for Nonprofits and Small Businesses: M. Valentina Escobar-Gonzalez on Marketing Smarts
Quick Checklist for Facebook Admins about your About Page

Quick Checklist for Facebook Admins about your About Page

When was the last time you updated your Facebook Page? (Hopefully not when you first set it up three years ago) I’m not referring to status updates but more specifically your “About” Page. It matters! Why? Read more about SEO and Facebook Pages on Google Searches. Here are a few questions I ask my clients when I review[…]

Featured in Superwoman Smarts podcast

Featured in Superwoman Smarts Podcast discussing Social Media Engagement Versus Followers

Listen below or follow the link under image to hear more: From Superwoman Smarts Podcast: “Engagement is not just about Likes or Followers. What’s the point of having thousands upon thousands of Likes who don’t really care about your message and will never buy from you or walk into your store? This episode is an[…]

Picture from Facebook Boost your Business Event Held in Nashville, TN

Part 3: Facebook Boost your Business Event – How to Drive In-Store Sales through Targeting and using an Effective Content Strategy

Have a Brick and Mortar Store? Interested increasing traffic to your store? Do you struggle creating content for your business? You’re in luck. I’m sharing my notes from Facebook’s own event, Boost your Business, these tips will include targeting your audiences and coming up with content. This blog entry is part 2 of 3, see Part[…]

#FBBoost Hashtag, event held in Nashville, TN

Facebook Boost Your Business 2015 Tips from Keynote Speaker that every Small Business Owner that uses Facebook should know

I recently attended Facebook’s Boost Your Business 2015 Event in Nashville, as part one of four held nationally. This blog entry is part 1 of 3.  The Welcome and Keynote was held by Jonathan Czaja, Director of Small Business for Facebook. Read below from tips and case studies from his presentation! Disclosure: I paid to attend[…]

Valentina Escobar-Gonzalez with Aniseh Hamour from WJHL discussing Cell Phone Privacy

Featured on WJHL — Smartphone users may be giving away personal information without even knowing

Watch Entire TV Interview Here!!!   To See the Full TV Interview Summary, visit this WJHL TV Interview Summary or copy and paste this full link to view it: http://wjhl.com/2015/08/25/smartphone-users-may-be-giving-away-personal-information-without-even-knowing/