Valentina with Dennis You

What I learned from the first person to do Facebook Ads

If you’ve ever been to one of my Facebook workshops, I always mention Power Editor as a tool for Facebook Ads by targeting audiences. I initially learned about this indispensable advertising tool from Facebook through an online course several years ago with Dennis Yu from Blitz Metrics. You can’t imagine the excitement I felt when[…]

Duncan Wardle, a Former Disney Exec & The Theory of Creativity

Former Disney Exec & The Theory of Creativity

Imagine being taught about the Theory of Creativity from a 25 year former Disney exec? One of my favorite sessions from Social Media Day Jacksonville was held by Duncan Wardle now with his own consulting firm, Id8&Innov8. What If?  When was the last time you thought through a meeting asking yourself, What If? My biggest highlight from[…]

Beyoncé and Marketers

I was a fan of Michael Barber back when I first heard him speak at a pro seminar for MarketingProfs: “Hello, It’s Me… The Adele Guide to Doing Email” with moderator, Kerry Gorgone. It was a real treat to hear him speak in-person about “Making Lemonade: How Beyoncé Can Teach the Modern Marketer to Rule the World”[…]

Instagram For Business For Dummies by Jennifer Herman

Latest with Instagram Algorithm

Drove 7 hours with two children under the age of five to hear Jenn Herman speak about Decoding the Instagram Algorithm & Using it to your Advantage at Social Media Day in Jacksonville. She first told her Facebook group about this upcoming conference at the beginning of the year. So why use Instagram?  Lower Bounce Rates[…]

Featured in Business Matters with Fred Mackara & Bill Dunham - Week 2

Featured in Business Matters with Fred Mackara & Bill Dunham (Week two)

Click on the Picture to Listen and Download the episode.   Click on the Picture to Listen and Download the episode or click here: Episode 16 – Dialogues with D&D – Valentina Escobar-Gonzalez on social media marketing for small business (Pt.2)      

Why Using Professional Visuals Are Valuable To Your Storytelling

Why Using Professional Visuals Are Valuable To Your Storytelling (PDF included with group of local photographers)

I discovered probably the best business group locally. I know it is a big statement to make after attending various business groups in my over six years in business in the region. This group has taught me storytelling with the use of a camera. It’s hard to stand out in Social Media without a good[…]

Your Checklist for Facebook Business Pages

Your Checklist for Facebook Business Pages

Are you an admin for a Facebook Business Page? If so, please keep reading. Speaking to dozens of business owners each month at my workshops enables me to see similarities. I’m often seeing the same issues when it comes to folks maintaining their Facebook Business Pages. Here are things to consider to update or change:[…]

Young Professional looking to increase your visibility? Find out why LinkedIn is your BFF!

Young Professional looking to increase your visibility? Find out why LinkedIn is your BFF!

LinkedIn is not just a site to be noticed by headhunters. Actually “[LinkedIn] visitors view content on LinkedIn seven times more often than job listings” – quote from Content Marketing Institute Magazine, B2B Social Media Finally Comes of Age, February 2018 Issue. I recently led a sold out LinkedIn workshop for a local young professionals[…]

Read this before your Social Media Marketing Internship Interview

Read this before your Social Media Marketing Internship Interview

I’ve had a few college students majoring in Marketing approach me recently for interview advice. My answer is are you ready for questions? Yes. You need to know the answer to several questions before your interview. Disclosure: I’m not a Human Resources professional, just a curious Marketer. If I was headed to an interview with[…]