Valentina with Dennis You

What I learned from the first person to do Facebook Ads

If you’ve ever been to one of my Facebook workshops, I always mention Power Editor as a tool for Facebook Ads by targeting audiences. I initially learned about this indispensable advertising tool from Facebook through an online course several years ago with Dennis Yu from Blitz Metrics. You can’t imagine the excitement I felt when[…]

Duncan Wardle, a Former Disney Exec & The Theory of Creativity

Former Disney Exec & The Theory of Creativity

Imagine being taught about the Theory of Creativity from a 25 year former Disney exec? One of my favorite sessions from Social Media Day Jacksonville was held by Duncan Wardle now with his own consulting firm, Id8&Innov8. What If?  When was the last time you thought through a meeting asking yourself, What If? My biggest highlight from[…]

Beyoncé and Marketers

I was a fan of Michael Barber back when I first heard him speak at a pro seminar for MarketingProfs: “Hello, It’s Me… The Adele Guide to Doing Email” with moderator, Kerry Gorgone. It was a real treat to hear him speak in-person about “Making Lemonade: How Beyoncé Can Teach the Modern Marketer to Rule the World”[…]

Instagram For Business For Dummies by Jennifer Herman

Latest with Instagram Algorithm

Drove 7 hours with two children under the age of five to hear Jenn Herman speak about Decoding the Instagram Algorithm & Using it to your Advantage at Social Media Day in Jacksonville. She first told her Facebook group about this upcoming conference at the beginning of the year. So why use Instagram?  Lower Bounce Rates[…]

Upcoming Workshop in Johnson City - The Ins and Outs of Instagram for Business Owners

Upcoming Workshop in Johnson City – The Ins and Outs of Instagram for Business Owners

Do you want to stay ahead of others with the latest updates on Instagram? Do you often struggle on what to post? Join this workshop to learn the tips and strategies of local successful Instagram accounts. When: Tuesday, August 30, 2016 10:00 AM to 11:00 AM Speaker(s): M. Valentina Escobar-Gonzalez, MBA, Founder of Beyond Engagement—Social[…]

Picture from Facebook Boost your Business Event Held in Nashville, TN

Part 3: Facebook Boost your Business Event – How to Drive In-Store Sales through Targeting and using an Effective Content Strategy

Have a Brick and Mortar Store? Interested increasing traffic to your store? Do you struggle creating content for your business? You’re in luck. I’m sharing my notes from Facebook’s own event, Boost your Business, these tips will include targeting your audiences and coming up with content. This blog entry is part 2 of 3, see Part[…]

Facebook Boost Your Business 2015 in Nashville Collage, with Mari Smith

Part Two: Facebook Boost your Business how Businesses in Nashville Manage their Paids Ads

Small Business Owner? Interested how other Business Owners {in Nashville} are managing their Facebook and their Posts (Paid Ads), successfully? I recently attended Facebook’s Boost Your Business 2015 Event in Nashville, as part one of four held nationally. This blog entry is part 2 of 3, see Part One (my notes from Jonathan Czaja, Director of Small[…]

#FBBoost Hashtag, event held in Nashville, TN

Facebook Boost Your Business 2015 Tips from Keynote Speaker that every Small Business Owner that uses Facebook should know

I recently attended Facebook’s Boost Your Business 2015 Event in Nashville, as part one of four held nationally. This blog entry is part 1 of 3.  The Welcome and Keynote was held by Jonathan Czaja, Director of Small Business for Facebook. Read below from tips and case studies from his presentation! Disclosure: I paid to attend[…]

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How to Engage with Online Customers ASAP with Social Media

    Presentation on how to engage with online audiences and reach more potential customers, stats included! This was recorded Live at the Noon Knowledge series offered weekly at the Virginia Highlands Small Business Incubator in Abingdon, Virginia on March 25, 2015. (see below) Washington County Noon Knowledge Social Media Workshop, May 25, 2015 from Sandy[…]