According to a recent WSJ article, 10,000 Baby boomers are retiring daily. Several of these individuals are drastically changing their careers and heading back college. If going back to college isn’t in your plans but starting a new chapter doing something else is, this blog post is for you!
The person who was once was a professional in the medical industry maybe be looking into purchasing a franchise or small “mom and pop” shop or start selling beauty items. Having no need to know marketing in their past life, it is imperative to have a solid social media strategy for success in their next venture. Here are a few ideas to consider when reinventing your online presence:
Switch your profile picture on your social media to reflect your new chapter.
It is time to get a new picture if your only professional shot is from your past career in corporate America. Moreover, even if it is from five years ago, it’s time to get a new picture. Please, please, please do this immediately if you have new grays or a different color of hair. People will look you up online following networking functions and try to figure out if you’re the same person. It has happened to me.
I can’t emphasize the use of a professional photographer. You’ll want to be recognized for what you look now and not then. The photographer will create a polished version of yourself. This is crucial to invest in if you’re going to be doing extensive networking at local functions such as chamber of commerce or local professional mixers. Want to know why?
“Sales are becoming more invisible every day. Buyers are 57% of the way through the buying decision before they’re even willing to talk to a sales rep” – Tom Martin in his book, The Invisible Sale.
This means potential customers are researching your website, your social media profiles, and your online presence. They need to recognize you!
Here are some additional ideas for your profile picture.
Looking into starting a business with a new product or location? Include your building or your product along with your headshot. It is a two for one deal, they remember your image along with your product or location. So if they drive by your street, they’ll probably think of you.
Is your spouse partnering with you in your business? I find it cute but effective by including them in the shot for your Facebook Business page. It’s important to keep all of your social media pictures using the same photo for consistency and brand recognition.
“The big trick, social media is about consistency and having an opportunity to be seen and searchable. “ in an AARP video: Social Media to Promote Yourself or Your Business, the speaker is Jen Lee Reeves, Social Communications Trainer
Change your Profile
Reevaluate what you want displayed under your profile picture on LinkedIn and on Facebook. Meaning if you’re jumping into a different field, it might not be so important to highlight your corporate accomplishments. Fill in the about section to include:
- Your Address, Phone Number, Website, Email
- Description of your product or service
- Volunteer or charitable causes
Consider joining or increasing engagement in volunteer opportunities or participation of your committees onto your LinkedIn profile and Facebook Business Page. People want to do business with people who care about causes. In fact, “young people were also more inclined than their elders to say they would buy products from a company that contributes to charity, or to recommend the business to a friend.”
Would you like to learn more? Why not connect with me for a coaching session?
Valentina Escobar-Gonzalez, MBA is an award winning young professional. She has a background in sales and has been using social media platforms professionally since 2009. Her experiences stem from years of staying current on the latest in industry news, handling customer objectives, and creating a solid social media marketing plan.
Call 855-880-5082 or email at Valentina@Beyond-Engagement.com to learn more about her services.