• Holidays Trends 2019

    Holidays Trends 2019

    Just wrapped up Holiday Edition Social Media workshop at Tennessee Small Business Development Center at ETSU (TSBDC). Because the holidays are quickly approaching I’ve thought you’ll benefit from a Holiday themed Social Media Workshop takeaways that I shared. Attendees discovered…

  • How to create beyond a grocery experience

    How to create beyond a grocery experience

    “It better than a Publix and Trader Joes combined. “ As a marketer and small business owner, for years I wanted to figure out the big mystery behind Wegmens Grocery store chain. I was in the Richmond (VA) area, visiting…

  • Businesses: Be More Human

    Businesses: Be More Human

    If you missed this 45-minute presentation by best-selling author- Mark Schaefer this past week, I have something for you. Here is the last minute (see video below) of him discussing his latest book, Marketing Rebellion: The Most Human Company Wins,…

  • Go to Checklist: Spring Cleaning Your Social Media

    Go to Checklist: Spring Cleaning Your Social Media

    I’m currently (mentally) closing my eyes as I type these words and envisioning a type-A person who is reading the title of this blog post and ready to take action on their social media. This lady or gentlemen lives by…

  • How to Stand Out in Business using Networking

    How to Stand Out in Business using Networking

    I originally typed out this post in an old-fashioned typewriter at the library, see picture. It was a Saturday afternoon and there was a free Creative Writing workshop at the library. How could I not want to jump on that opportunity?…