Being a “good” cook isn’t the only requirement to lead an effective food truck. I’m going to show you why you need to be a decent social media marketer too. Did you know that according to Social Media today, “81% of people [are] saying they’re influenced by what their friends share on social media, an organic social[…]
Stuck on how to market your new idea? Maybe you need a “breakthrough” idea for your business or career. I developed a new mindset about developing them when I read Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It by Dorie Clark. *I won this book in a giveaway at a MarketingProfs[…]
Social media is networking on steroids and today I’m going to show you why. With just one month’s notice, I had to re-set my career and move from Tampa to Tennessee. I was also finishing my MBA and had some financial demands that made me want to get a job right away. Thank goodness for[…]
Are you and/or your staff up to speed on Social Media? Yes. Next question, do you have a solid strategy in place for your posts? Here are a few suggestions to keep in mind to have a consistent social media presence and strategy in place: Question: Do you have a Checklist on promoting the same post on[…]
If you are seeing less engagement on your post, whether it is “likes”, replies, or comments. You might want to take two minutes to read below to figure out why? I admit it. I like getting “likes” on my posts, tweets, status updates. There is research behind how we get a dopamine high on these[…]
Social Media technology changes daily. In my 5th year in Business, I wanted to share with you one of my strategies that I discuss with my clients as a social media consultant. Small Business owners learn how to use social media to increase revenue, or sales per customer. Speaking of customers, perhaps even add more customer loyalty.[…]
It’s hard to believe how the research on the placement of refrigerator magnets in the homes of families in Serbia and Saudi Arabia lead to the launch of a toy company in Russia. Even more bazar, what is found on the bottom of a pair of shoes of a 11-year old boy in Germany helped marketers[…]
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Do you want to stay ahead of others with the latest updates on Instagram? Do you often struggle on what to post? Join this workshop to learn the tips and strategies of local successful Instagram accounts. When: Tuesday, August 30, 2016 10:00 AM to 11:00 AM Speaker(s): M. Valentina Escobar-Gonzalez, MBA, Founder of Beyond Engagement—Social[…]
Second Harvest Food Bank of Northeast Tennessee serves over 82,000 clients annually which includes clients that are 2 percent Latino, 3 percent Black, and 91 percent White. JOHNSON CITY, TN – July 26, 2016 – Gonzalez has helped the Food Bank raise close to $200,000 in donations with her assistance in Social Media Consulting for[…]