Valentina’s Tips for a Useful and Strong Social Media Strategy
2 Reasons Why You Are Seeing Less Likes on Your Posts

2 Reasons Why You Are Seeing Less Likes on Your Posts

If you are seeing less engagement on your post, whether it is “likes”, replies, or comments. You might want to take two minutes to read below to figure out why? I admit it. I like getting “likes” on my posts, tweets, status updates. There is research behind how we get a dopamine high on these[…]

5 Tips from a Social Media Consultant

5 Tips from a Social Media Consultant

Social Media technology changes daily. In my 5th year in Business, I wanted to share with you one of my strategies that I discuss with my clients as a social media consultant. Small Business owners learn how to use social media to increase revenue, or sales per customer. Speaking of customers, perhaps even add more customer loyalty.[…]

Marketers will go Bananas with Small Data: The Tiny Clues that Uncover Huge Trends by Martin Lindstrom

Marketers will go Bananas with Small Data: The Tiny Clues that Uncover Huge Trends by Martin Lindstrom

It’s hard to believe how the research on the placement of refrigerator magnets in the homes of families in Serbia and Saudi Arabia lead to the launch of a toy company in Russia. Even more bazar, what is found on the bottom of a pair of shoes of a 11-year old boy in Germany helped marketers[…]

Big Heart, Small Budget: Social Media for Nonprofits and Small Businesses: M. Valentina Escobar-Gonzalez on Marketing Smarts
Upcoming Workshop in Johnson City - The Ins and Outs of Instagram for Business Owners

Upcoming Workshop in Johnson City – The Ins and Outs of Instagram for Business Owners

Do you want to stay ahead of others with the latest updates on Instagram? Do you often struggle on what to post? Join this workshop to learn the tips and strategies of local successful Instagram accounts. When: Tuesday, August 30, 2016 10:00 AM to 11:00 AM Speaker(s): M. Valentina Escobar-Gonzalez, MBA, Founder of Beyond Engagement—Social[…]

Valentina Gonzalez of Beyond Engagement joining Board of Directors for Second Harvest Food Bank of Northeast Tennessee as the first Hispanic member

Valentina Gonzalez of Beyond Engagement joining Board of Directors for Second Harvest Food Bank of Northeast Tennessee as the first Hispanic member

Second Harvest Food Bank of Northeast Tennessee serves over 82,000 clients annually which includes clients that are 2 percent Latino, 3 percent Black, and 91 percent White. JOHNSON CITY, TN – July 26, 2016 – Gonzalez has helped the Food Bank raise close to $200,000 in donations with her assistance in Social Media Consulting for[…]

American Girls: Social Media and the Secret Lives of Teenagers by Nancy Jo Sales

My shortest book review ever on American Girls: Social Media and the Secret Lives of Teenagers by Nancy Jo Sales

Do you always read a book with a smartphone by your side? I remember a time not too long ago when I would read a book and perhaps have a highlighter next to it to capture an important passage. Nowadays I often check my phone for any alerts on Social Media as a break from reading. The[…]

Internet Safety and Apps: You Need to Know about for Parents

Internet Safety and Apps: What You Need to Know as a Parent

Ghost Apps (hidden, also called “volt” apps), Sexting, and Online Predators are the latest things parents of “tweens”/teens have to worry about. I recently hosted a speaking engagement at a local church discussing these issues and tips. Here are a few of the takeaways (links included): Ghost or “Volt” Apps – Search for Calculator% and[…]

Quick Checklist for Facebook Admins about your About Page

Quick Checklist for Facebook Admins about your About Page

When was the last time you updated your Facebook Page? (Hopefully not when you first set it up three years ago) I’m not referring to status updates but more specifically your “About” Page. It matters! Why? Read more about SEO and Facebook Pages on Google Searches. Here are a few questions I ask my clients when I review[…]