How to Market Your Food Truck on Social Media

Being a “good” cook isn’t the only requirement to lead an effective food truck. I’m going to show you why you need to be a decent social media marketer too. Did you know that according to Social Media today, “81% of people [are] saying they’re influenced by what their friends share on social media, an organic social[…]

Why You Need to Read Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It
Is there Tangible ROI for being active on Social Media for Young Professionals?
Valentina’s Tips for a Useful and Strong Social Media Strategy
2 Reasons Why You Are Seeing Less Likes on Your Posts

2 Reasons Why You Are Seeing Less Likes on Your Posts

If you are seeing less engagement on your post, whether it is “likes”, replies, or comments. You might want to take two minutes to read below to figure out why? I admit it. I like getting “likes” on my posts, tweets, status updates. There is research behind how we get a dopamine high on these[…]

5 Tips from a Social Media Consultant

5 Tips from a Social Media Consultant

Social Media technology changes daily. In my 5th year in Business, I wanted to share with you one of my strategies that I discuss with my clients as a social media consultant. Small Business owners learn how to use social media to increase revenue, or sales per customer. Speaking of customers, perhaps even add more customer loyalty.[…]

Marketers will go Bananas with Small Data: The Tiny Clues that Uncover Huge Trends by Martin Lindstrom

Marketers will go Bananas with Small Data: The Tiny Clues that Uncover Huge Trends by Martin Lindstrom

It’s hard to believe how the research on the placement of refrigerator magnets in the homes of families in Serbia and Saudi Arabia lead to the launch of a toy company in Russia. Even more bazar, what is found on the bottom of a pair of shoes of a 11-year old boy in Germany helped marketers[…]

Big Heart, Small Budget: Social Media for Nonprofits and Small Businesses: M. Valentina Escobar-Gonzalez on Marketing Smarts
Upcoming Workshop in Johnson City - The Ins and Outs of Instagram for Business Owners

Upcoming Workshop in Johnson City – The Ins and Outs of Instagram for Business Owners

Do you want to stay ahead of others with the latest updates on Instagram? Do you often struggle on what to post? Join this workshop to learn the tips and strategies of local successful Instagram accounts. When: Tuesday, August 30, 2016 10:00 AM to 11:00 AM Speaker(s): M. Valentina Escobar-Gonzalez, MBA, Founder of Beyond Engagement—Social[…]

Valentina Gonzalez of Beyond Engagement joining Board of Directors for Second Harvest Food Bank of Northeast Tennessee as the first Hispanic member

Valentina Gonzalez of Beyond Engagement joining Board of Directors for Second Harvest Food Bank of Northeast Tennessee as the first Hispanic member

Second Harvest Food Bank of Northeast Tennessee serves over 82,000 clients annually which includes clients that are 2 percent Latino, 3 percent Black, and 91 percent White. JOHNSON CITY, TN – July 26, 2016 – Gonzalez has helped the Food Bank raise close to $200,000 in donations with her assistance in Social Media Consulting for[…]